Global Channel GTM Lead - B2B Education

Cypress HCM; San Jose (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Cypress HCM is seeking a Senior GTM Manager for B2B Education in San Jose, CA. This role involves driving the go-to-market strategy and growth initiatives for Adobe's education products. Applicants should have over 8 years of experience in marketing, particularly in B2B environments. Responsibilities include collaborating with sales, marketing, and operations teams, identifying growth opportunities, and managing performance metrics. A hybrid work schedule is available, requiring 2 to 3 onsite days per week.

Qualifications

• Experience in B2B GTM strategy and execution.
• Strong analytical and organizational skills.
• High AI literacy for using automation tools.

Responsibilities

• Drive execution of go-to-market strategies.
• Identify growth opportunities for education business.
• Support pipeline growth across Adobe offerings.

Skills

B2B go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Channel management

Education

8+ years experience in marketing or software

Job description

Cypress HCM is seeking a Senior GTM Manager for B2B Education in San Jose, CA. This role involves driving the go-to-market strategy and growth initiatives for Adobe's education products. Applicants should have over 8 years of experience in marketing, particularly in B2B environments. Responsibilities include collaborating with sales, marketing, and operations teams, identifying growth opportunities, and managing performance metrics. A hybrid work schedule is available, requiring 2 to 3 onsite days per week.