GTM Lead, Education & On-Demand Learning

Snowflake; Denver (CO); On-site; USD 150,000 - 196,000; Full time

Benefits offered by this job

Bonus

Equity plan

Job summary

Snowflake is seeking a strategic GTM leader to own the education portfolio and scale our On Demand learning channel. You’ll orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation and measurable outcomes.

You’ll define positioning, packaging, and channel strategy, build scalable demand motions, and craft the sales enablement toolkit. This is a high-visibility role with direct leadership exposure in a fast-moving, data-driven environment.

Qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation.
• Proven ability to build and execute GTM strategy for digital/self-service products.
• Strong cross-functional influence with outcomes through teams you don’t manage.
• Data-driven with experience building measurement frameworks and ROI models.
• Experience working with partner ecosystems, community programs, or developer relations.
• Exceptional written and verbal communication for strategy docs and exec presentations.
• Comfort with ambiguity; you’ll define the playbook from scratch.
• Bonus: experience in data/cloud/AI or Snowflake.

Responsibilities

• Own end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education - product adoption - consumption - retention
• Serve as the voice of market for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Skills

GTM strategy

Growth

Demand generation

Cross-functional influence

Data-driven mindset

Partner ecosystems

Communication skills

Ambiguity tolerance

Job description

Snowflake is seeking a strategic GTM leader to own the education portfolio and scale our On Demand learning channel. You’ll orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation and measurable outcomes.

You’ll define positioning, packaging, and channel strategy, build scalable demand motions, and craft the sales enablement toolkit. This is a high-visibility role with direct leadership exposure in a fast-moving, data-driven environment.