GTM Lead: Customer Education & Activation

Snowflake; Chicago (IL); On-site; USD 150,000 - 196,000; Full time

Benefits offered by this job

Medical benefits

401(k) retirement plan

Paid holidays

Parental leave

Job summary

Snowflake is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling the On Demand learning channel. You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation outcomes for learners.

You’ll craft positioning, packaging, and channel strategies, build scalable demand motions, and develop a robust measurement framework linking education to product adoption and retention.

Qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills — you’ve driven outcomes through teams you don’t manage
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication — you’ll be authoring strategy docs, presenting to executives, and building field-facing collateral
• Comfort with ambiguity — this is a new function and you’ll be defining the playbook from scratch
• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education - product adoption - consumption - retention
• Serve as the "voice of market" for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Skills

GTM strategy

Demand generation

Cross-functional influence

Data-driven

Communication

Ambiguity handling

SaaS enablement

Partner ecosystems

Job description

Snowflake is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling the On Demand learning channel. You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive activation outcomes for learners.

You’ll craft positioning, packaging, and channel strategies, build scalable demand motions, and develop a robust measurement framework linking education to product adoption and retention.