Channel Marketing Manager

Cypress HCM; San Jose (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Cypress HCM is seeking a Senior GTM Manager for B2B Education in San Jose, CA. This role involves driving the go-to-market strategy and growth initiatives for Adobe's education products. Applicants should have over 8 years of experience in marketing, particularly in B2B environments. Responsibilities include collaborating with sales, marketing, and operations teams, identifying growth opportunities, and managing performance metrics. A hybrid work schedule is available, requiring 2 to 3 onsite days per week.

Qualifications

• Experience in B2B GTM strategy and execution.
• Strong analytical and organizational skills.
• High AI literacy for using automation tools.

Responsibilities

• Drive execution of go-to-market strategies.
• Identify growth opportunities for education business.
• Support pipeline growth across Adobe offerings.

Skills

B2B go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Channel management

Education

8+ years experience in marketing or software

Job description

• Location: San Jose, CA 95110 (Hybrid)
• Hybrid schedule: 2 to 3 days onsite per week at Adobe campus
• Duration: 1 Year
• Team: US Digital B2B GTM Global

Key Responsibilities

• Join Adobe’s Education Product Marketing team and help drive digital creativity and fluency for next-generation learners through Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express, and related offerings.
• The Sr. GTM Manager for B2B Education is a key member of the global GTM team focused on driving growth across Adobe’s B2B Education business.
• This role requires strong experience in B2B go-to-market strategy, especially within reseller and channel-driven environments.
• You will partner cross-functionally across Sales, Marketing, Finance, Operations, Product, and regional teams to execute GTM initiatives that drive business growth and improve operational execution.

Required Skills & Qualifications

• Drive execution of go-to-market strategies by aligning cross-functional teams and enabling channel partners
• Identify new growth opportunities and lead rollout of strategic initiatives across the education business
• Support pipeline growth frameworks across multiple Adobe offerings and routes to market
• Collaborate with Channel and Partner Marketing teams to develop enablement content, messaging, and partner-facing materials
• Design and manage channel incentive programs and pricing models
• Own business tracking, reporting, metrics, and performance management for the segment
• Partner with regional and country leaders to localize GTM strategy for global execution
• Act as a GTM overlay across programs and initiatives to ensure operational alignment and progress.

Education & Experience

• 8+ years of experience in marketing, software, high tech, or management consulting
• Strong background in B2B GTM strategy and execution
• Experience supporting reseller or channel partner ecosystems preferred
• Proven ability leading cross-functional initiatives across global teams
• Strong analytical, organizational, and communication skills
• Experience using data to drive business decisions and performance optimization
• High AI literacy with the ability to automate routine tasks using AI tools.

Preferred Experience

• B2B SaaS or enterprise software environments
• Global go-to-market operations
• Channel enablement and partner marketing
• Pricing strategy and incentive program management