Head of Customer Education GTM

Snowflake; Boston (MA); On-site; USD 150,000 - 196,000; Full time

Benefits offered by this job

Parental leave

Paid time off

Paid holidays

401(k)

Retirement plan

Job summary

Snowflake's Global Customer Enablement team is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling the On Demand learning channel and driving activation across the field.

You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field; define positioning, measure adoption, and build a scalable education GTM playbook with executive-level communications.

Qualifications

• 8+ years in product marketing, GTM strategy, growth, or demand generation.
• Experience building GTM for digital/self-service products.
• Strong cross-functional influence across teams.
• Data-driven with measurement frameworks/ROI models.
• Experience with partner ecosystems, community programs, or developer relations.
• Exceptional written and verbal communication.
• Comfort with ambiguity; defining a new function from scratch.
• Bonus: experience in data/cloud/AI or Snowflake.

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education product adoption consumption retention
• Serve as the 'voice of market' for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Skills

GTM strategy

Cross-functional leadership

Data-driven metrics

Partner ecosystems

Executive communication

Ambiguity tolerance

Education technology

Job description

Snowflake's Global Customer Enablement team is seeking a strategic GTM leader to own the go-to-market for our education portfolio, with a focus on scaling the On Demand learning channel and driving activation across the field.

You will orchestrate across Dev Rel, Community, Partners, Marketing, and the field; define positioning, measure adoption, and build a scalable education GTM playbook with executive-level communications.