Global Campaigns Marketing Lead

EPAM Systems; Atlanta (GA); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Flexible spending accounts

Life insurance

Job summary

EPAM Systems is seeking a Campaign Manager to translate market opportunities into data-driven campaigns and act as the strategic bridge between go-to-market strategy and cross-functional execution teams. This Remote Position Cannot be Performed in New York City.

You will lead integrated campaigns, define audience segments, messaging, and channel mix, and own planning, orchestration, and performance measurement across global programs.

Qualifications

• Bachelor's degree in Marketing, PM, Business, Communications, or related field.
• 6-8 years of experience in B2B marketing or go-to-market programs.
• Experience managing global or multi-regional campaigns in technology or professional services.
• Strong understanding of audience segmentation, customer journeys, and pipeline generation.
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills.
• Experience with marketing automation, CRM, and campaign management platforms.
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact.

Responsibilities

• Translate business priorities into integrated campaign strategies.
• Define campaign strategy including segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement.

Skills

Campaign strategy

Data-driven marketing

Stakeholder management

Cross-functional collaboration

Analytical skills

Project management

Education

Bachelor's degree in Marketing, PM, Business, Communications, or related field

Tools

Marketing Automation

CRM

Campaign management platforms

ABM tools

Job description

EPAM Systems is seeking a Campaign Manager to translate market opportunities into data-driven campaigns and act as the strategic bridge between go-to-market strategy and cross-functional execution teams. This Remote Position Cannot be Performed in New York City.

You will lead integrated campaigns, define audience segments, messaging, and channel mix, and own planning, orchestration, and performance measurement across global programs.