Global Campaign Architect for Growth & Impact

EPAM Systems; New York (NY); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Med/Dental/Vision

HSA

FSAs

Disability Insurance

Life/AD&D Insurance

Employee Assistance Program

LinkedIn Learning

401(k)

Paid Time Off

Paid Holidays

Legal Plan

Identity Theft Protection

Pet Insurance

Employee Stock Purchase Plan

Annual Bonus

Long-Term Incentive

Job summary

EPAM Systems is seeking a Campaign Lead to translate market opportunities into data‑driven campaigns. You will bridge go‑to‑market strategy with cross‑functional execution teams across global programs in retail and consumer goods.

You will own planning, messaging, and measurement while collaborating with GTM, Content, Digital, and Sales to drive demand generation and pipeline growth. This role emphasizes analytics, governance, and scalable campaign execution.

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field.
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go‑to‑market strategy.
• Proven experience managing global or multi-regional marketing campaigns.
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments.
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical, project management, and communication skills.
• Experience with marketing automation, CRM, reporting, and campaign management platforms.
• Experience with ABM programs and data‑driven optimization.

Responsibilities

• Translate retail and consumer goods priorities into focused integrated campaign strategies aligned to digital transformation capabilities.
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement.

Skills

Campaign management

Stakeholder management

Marketing analytics

Audience segmentation

Cross-functional collaboration

Project management

B2B marketing

CRM

Marketing automation

ABM

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation

CRM

ABM platforms

Job description

EPAM Systems is seeking a Campaign Lead to translate market opportunities into data‑driven campaigns. You will bridge go‑to‑market strategy with cross‑functional execution teams across global programs in retail and consumer goods.

You will own planning, messaging, and measurement while collaborating with GTM, Content, Digital, and Sales to drive demand generation and pipeline growth. This role emphasizes analytics, governance, and scalable campaign execution.