Global Campaign Lead — Remote

EPAM Systems; United States; On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts

Disability Insurance

Life and AD&D Insurance

Employee Assistance Program

LinkedIn Learning access

401(k) Matching

Paid Time Off

Paid Holidays

Legal Plan

Identity Theft Protection

Accident Insurance

Employee Discounts

Employee Stock Purchase Program

Discretionary annual bonus

Discretionary Long-Term Incentive (LTI

Job summary

EPAM Systems is seeking a Campaign Lead to shape integrated marketing campaigns for the retail and consumer goods sector. You will translate market opportunities into data-driven programs and serve as the bridge between go-to-market strategy and cross-functional execution teams.

You will own campaign planning, audience segmentation, messaging, channel mix, and measurement across global programs, collaborating with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations.

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field.
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy.
• Proven experience managing global or multi-regional marketing campaigns.
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments.
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical, project management, and communication skills.
• Experience with marketing automation, CRM, reporting, and campaign management platforms.
• Experience with ABM programs and data-driven optimization.

Responsibilities

• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities.
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement.

Skills

Audience segmentation

Campaign measurement

Pipeline generation

Stakeholder management

Cross-functional collaboration

Analytical skills

Project management

Communication skills

Go-to-market strategy

Education

Bachelor's degree (Marketing, Project Management, Business, Communications)

Tools

Marketing automation platforms

CRM platforms

Campaign management platforms

ABM platforms

Job description

EPAM Systems is seeking a Campaign Lead to shape integrated marketing campaigns for the retail and consumer goods sector. You will translate market opportunities into data-driven programs and serve as the bridge between go-to-market strategy and cross-functional execution teams.

You will own campaign planning, audience segmentation, messaging, channel mix, and measurement across global programs, collaborating with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations.