Marketing Campaign Manager - Global Campaigns

EPAM Systems; United States; À distance; USD 95 000 - 125 000; Plein temps

Résumé du poste

EPAM Systems is seeking a Campaign Manager to shape and orchestrate integrated marketing programs that drive measurable business impact. You will translate market opportunities into data-driven campaigns and serve as the bridge between go-to-market strategy and cross-functional execution teams.

In this role, you will plan, execute, and optimize global campaigns, collaborating with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to maximize pipeline and ROI across channels.

Qualifications

• 6–8 years of B2B marketing and integrated campaigns experience.
• Experience managing global or multi-regional campaigns.
• Strong understanding of audience segmentation and customer journeys.
• Excellent stakeholder management and cross-functional collaboration.
• Familiarity with ABM programs and data-driven optimization.

Responsabilités

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Connaissances

Stakeholder management

Cross-functional collaboration

Analytical skills

Project management

Campaign measurement

Formation

Bachelor's degree in Marketing, Project Management, Business, Communications, or related field

Outils

Marketing automation platforms

CRM systems

Campaign management platforms

Description du poste

Shape and orchestrate integrated marketing campaigns that drive measurable business impact. As our Campaign Manager , you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams. At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.

Req# 1054582499

Responsibilities

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact
• Nice to have Experience in retail and consumer services industries