Global Campaigns Lead - Data-Driven B2B Marketing

EPAM Systems; Chicago (IL); A distancia; USD 100.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare benefits

HSA

FSAs

Disability insurance

Life insurance

Employee Assistance Program

LinkedIn Learning

401(k) matching

Paid time off

Paid holidays

Legal protection plan

Identity theft protection

Pet insurance

Employee stock purchase program

Discretionary bonus program

Long-term incentive program

Descripción de la vacante

EPAM Systems is seeking a Campaign Manager to translate market opportunities into data-driven campaigns, bridging go-to-market strategy with cross-functional execution teams. The role emphasizes global program orchestration and performance measurement across multiple touchpoints.

You will collaborate with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to define strategies, drive engagement, and optimize ROI using data insights and marketing automation tools.

Formación

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field.
• 6-8 years of experience in B2B marketing, integrated campaigns, or go-to-market strategy.
• Experience managing global or multi-regional marketing campaigns in tech or professional services.
• Strong understanding of audience segmentation, customer journeys, and pipeline generation.
• Excellent stakeholder management and cross-functional collaboration with strong analytical and PM skills.
• Experience with marketing automation, CRM, and campaign management platforms.
• Familiarity with ABM programs and using data insights to optimize campaign impact.

Responsabilidades

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Conocimientos

Analytical thinking

Project management

Stakeholder management

Cross-functional collaboration

Strategic thinking

Educación

Bachelor's degree in Marketing or related field

Herramientas

Marketing automation platforms

CRM systems

Campaign management platforms

Descripción del empleo

EPAM Systems is seeking a Campaign Manager to translate market opportunities into data-driven campaigns, bridging go-to-market strategy with cross-functional execution teams. The role emphasizes global program orchestration and performance measurement across multiple touchpoints.

You will collaborate with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to define strategies, drive engagement, and optimize ROI using data insights and marketing automation tools.