Global Marketing Campaign Lead - Retail & Consumer Goods

EPAM Systems; New York (NY); Remote; USD 80,000 - 115,000; Full time

Benefits offered by this job

Med/Dental/Vision

HSA

FSAs

Disability Insurance

Life/AD&D Insurance

Employee Assistance Program

LinkedIn Learning

401(k)

Paid Time Off

Paid Holidays

Legal Plan

Identity Theft Protection

Pet Insurance

Employee Stock Purchase Plan

Annual Bonus

Long-Term Incentive

Job summary

EPAM Systems is seeking a Campaign Lead to translate market opportunities into data‑driven campaigns. You will bridge go‑to‑market strategy with cross‑functional execution teams across global programs in retail and consumer goods.

You will own planning, messaging, and measurement while collaborating with GTM, Content, Digital, and Sales to drive demand generation and pipeline growth. This role emphasizes analytics, governance, and scalable campaign execution.

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field.
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go‑to‑market strategy.
• Proven experience managing global or multi-regional marketing campaigns.
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments.
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical, project management, and communication skills.
• Experience with marketing automation, CRM, reporting, and campaign management platforms.
• Experience with ABM programs and data‑driven optimization.

Responsibilities

• Translate retail and consumer goods priorities into focused integrated campaign strategies aligned to digital transformation capabilities.
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement.

Skills

Campaign management

Stakeholder management

Marketing analytics

Audience segmentation

Cross-functional collaboration

Project management

B2B marketing

CRM

Marketing automation

ABM

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation

CRM

ABM platforms

Job description

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.

At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.

Req# 1054582499

Responsibilities

• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Nice to have

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.