Global Campaigns Lead - Player-Coach for ABM & Revenue

EPAM Systems; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

EPAM Systems is seeking a Director, Marketing to become the Global Head of Integrated Campaigns. This leader will own the global campaign ecosystem, drive revenue results, and operate as a player-coach who both leads and executes campaigns across horizontal solutions and industry verticals.

You will manage two senior campaign heads, collaborate with Demand Gen, Sales, Field Marketing, and Product Marketing, and shape programs with rigorous measurement and optimization across channels and

Qualifications

• 12+ years in B2B marketing with leadership experience.
• Proven track record in multi-persona, multi-channel global campaigns tied to pipeline and revenue.
• Experience guiding and developing senior marketing leaders and teams.

Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets across horizontal and vertical campaigns.
• Lead as player-coach by planning and launching flagship campaigns annually while mentoring senior leaders.
• Define global campaign architecture to ensure cohesive horizontal and vertical campaigns.
• Develop campaigns for the full buying committee with consistent messaging across touchpoints.
• Leverage intent data and ABM to build targeted multi-channel strategies for complex buying committees.
• Establish a unified measurement framework to track campaign impact on MQL, MQA, pipeline and revenue.

Skills

Leadership

B2B Marketing

ABM

Multi-channel Campaigns

Budget Management

Stakeholder Influence

Marketing Tech

Tools

Marketo

Demandbase

MS Dynamics

Job description

EPAM Systems is seeking a Director, Marketing to become the Global Head of Integrated Campaigns. This leader will own the global campaign ecosystem, drive revenue results, and operate as a player-coach who both leads and executes campaigns across horizontal solutions and industry verticals.

You will manage two senior campaign heads, collaborate with Demand Gen, Sales, Field Marketing, and Product Marketing, and shape programs with rigorous measurement and optimization across channels and