Global Head of Integrated Campaigns

EPAM Systems; United States; À distance; USD 180 000 - 240 000; Plein temps

Résumé du poste

EPAM Systems is seeking a Director, Marketing to become the Global Head of Integrated Campaigns. This leader will own the global campaign ecosystem, drive revenue results, and operate as a player-coach who both leads and executes campaigns across horizontal solutions and industry verticals.

You will manage two senior campaign heads, collaborate with Demand Gen, Sales, Field Marketing, and Product Marketing, and shape programs with rigorous measurement and optimization across channels and

Qualifications

• 12+ years in B2B marketing with leadership experience.
• Proven track record in multi-persona, multi-channel global campaigns tied to pipeline and revenue.
• Experience guiding and developing senior marketing leaders and teams.

Responsabilités

• Own the global campaign strategy and full-funnel pipeline targets across horizontal and vertical campaigns.
• Lead as player-coach by planning and launching flagship campaigns annually while mentoring senior leaders.
• Define global campaign architecture to ensure cohesive horizontal and vertical campaigns.
• Develop campaigns for the full buying committee with consistent messaging across touchpoints.
• Leverage intent data and ABM to build targeted multi-channel strategies for complex buying committees.
• Establish a unified measurement framework to track campaign impact on MQL, MQA, pipeline and revenue.

Connaissances

Leadership

B2B Marketing

ABM

Multi-channel Campaigns

Budget Management

Stakeholder Influence

Marketing Tech

Outils

Marketo

Demandbase

MS Dynamics

Description du poste

We're looking for a Director, Marketing to be our Global Head of Integrated Campaigns. The role sits at the center of our Route-to-Market organization. You'll lead the full campaign ecosystem across horizontal solution campaigns and industry vertical campaigns, and you'll own the pipeline and revenue results those campaigns deliver worldwide. This is a player-coach role. You will lead the team and also build and run campaigns yourself. You'll plan programs, build target audiences, sequence channels, launch campaigns, and read the results. Expect to have your own campaigns in market every quarter alongside your team's. You'll manage two senior campaign leaders: the Global Campaign Manager for Verticals and the Horizontal Solutions Campaign Manager. You'll work with Demand Generation, Sales, Field Marketing, Product Marketing, Brand, Creative, and Executive leadership. We need someone with deep experience in campaign planning, account-based marketing, and multi-persona, multi-channel execution. Req# 1105225902

Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaigns
• Act as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leaders
• Define the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business priorities
• Build horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpoints
• Utilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committees
• Establish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenue
• Partner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenue
• Manage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimization
• Step in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data

Requirements

• 12+ years of experience in B2B campaign marketing, with at least five years in a leadership role managing high-performance teams
• Demonstrated track record of building and executing multi-persona, multi-channel global campaigns directly tied to pipeline and revenue generation
• Proven ability to operate as a player-coach, combining strategic leadership with hands-on campaign execution and optimization
• Deep expertise in account-based marketing (ABM), demand generation and complex B2B buyer journeys
• Proficiency working directly within marketing technology and analytics platforms, such as Marketo, Demandbase, MS Dynamics and modern AI tools
• Strong executive presence with the ability to influence senior stakeholders across Sales, Product Marketing and global leadership teams
• Experience managing multi-million-dollar campaign budgets and defining rigorous measurement frameworks for ROI
• Ability to thrive in a highly matrixed, fast-paced global organization