Global B2B Lifecycle Marketing Manager

Block; Seattle (WA); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block is seeking a Lifecycle Marketing Manager to shape how partners experience Afterpay, Cash App, and Block. You will own global B2B lifecycle and email strategy, build personalized journeys, and use AI to personalize at scale.

This global role is regionally tailored for North America, UK, and APAC, reporting to the Global B2B Commerce Growth Lead and collaborating with Sales, Marketing, Content, Partnerships and Compliance.

Qualifications

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.

Responsibilities

• Own the global lifecycle and email strategy from prospecting to merchant activation.
• Build regionalized programs reflecting market needs within a global framework.
• Collaborate with Sales, Marketing & Revenue Operations, Product and regional teams.
• Lead email go-to-market and thought leadership campaigns.
• Own the email test roadmap and run A/B and multivariate tests.

Skills

B2B lifecycle

Email marketing

CRM marketing

Marketo

AI in marketing

Tools

Marketo

Figma

Job description

Block is seeking a Lifecycle Marketing Manager to shape how partners experience Afterpay, Cash App, and Block. You will own global B2B lifecycle and email strategy, build personalized journeys, and use AI to personalize at scale.

This global role is regionally tailored for North America, UK, and APAC, reporting to the Global B2B Commerce Growth Lead and collaborating with Sales, Marketing, Content, Partnerships and Compliance.