AI-Powered Global B2B Lifecycle Marketing Lead

Cash App; San Francisco (CA); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning support

Job summary

Cash App is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, owning our global B2B lifecycle and email strategy, journeys, and test roadmaps. You’ll use AI to personalize at scale and accelerate onboarding and growth for merchants.

This global role focuses on North America, the UK and APAC, tailoring programs regionally and collaborating with Sales, Marketing, Product and Compliance to optimize merchant engagement and revenue.

Qualifications

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.

Responsibilities

• Develop a global lifecycle and email marketing strategy that places the customer at the center.
• Grow net new merchants through personalized nurture journeys that convert prospects to opportunities.
• Onboard new merchants quickly and expand product adoption for existing merchants.
• Collaborate with Sales, Marketing, and regional teams to tailor programs by market.
• Own the email test roadmap with hypotheses, A/B and multivariate tests and share learnings.
• Set lifecycle best practices and expand channels beyond email.

Skills

Lifecycle marketing

Email marketing

CRM marketing

AI fluency

Tools

Marketo

Figma

Job description

Cash App is seeking a Lifecycle Marketing Manager to shape how merchants experience Afterpay and Cash App, owning our global B2B lifecycle and email strategy, journeys, and test roadmaps. You’ll use AI to personalize at scale and accelerate onboarding and growth for merchants.

This global role focuses on North America, the UK and APAC, tailoring programs regionally and collaborating with Sales, Marketing, Product and Compliance to optimize merchant engagement and revenue.