AI‑Powered Global B2B Lifecycle Marketing Lead

Block; New York (NY); Remote; USD 125,000 - 202,000; Full time

Benefits offered by this job

Medical insurance

Flexible time off

Retirement savings plans

Remote work options

Job summary

Block is seeking a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App. You will build and own our global B2B lifecycle and email strategy, including the plan, personalized journeys and a test roadmap.

Your programs will convert prospects into merchants, onboard new ones, and help established merchants grow, using AI to personalize at scale. This global role focuses on North America, the UK and APAC.

Qualifications

• Minimum 5 years of experience owning B2B lifecycle, email or CRM marketing for global, sales-led products serving businesses of all sizes.
• Experience measuring lifecycle impact on revenue, retention and merchant engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to understand needs and translate into lifecycle programs.

Responsibilities

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally to fit needs of each market.
• Collaborate with regional sales leaders to identify gaps and create new journeys.
• Lead email for product go-to-market and thought leadership, partnering with Product Marketing and Content.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests.
• Test and grow lifecycle channels and tactics beyond email.
• Set up regular reporting with sales and regional teams showing impact on pipeline and retention.

Skills

B2B lifecycle ownership

Email/CRM marketing

Marketo

Figma

AI-driven personalization

Cross-team collaboration

Sales/region alignment

Tools

Marketo

Figma

Job description

Block is seeking a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App. You will build and own our global B2B lifecycle and email strategy, including the plan, personalized journeys and a test roadmap.

Your programs will convert prospects into merchants, onboard new ones, and help established merchants grow, using AI to personalize at scale. This global role focuses on North America, the UK and APAC.