Lifecycle Marketing Manager

Cash App; Chicago (IL); Remote; USD 135,000 - 203,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement plans

Family planning

Job summary

Block is seeking a Lifecycle Marketing Manager to shape global B2B lifecycle and email programs for Afterpay and Cash App. You’ll design personalized journeys, drive onboarding, and grow merchant engagement across NA, UK, and APAC while using AI at scale.

You will partner with Sales, Marketing, and Revenue Ops to build regionalized programs that reflect local realities and opportunities, reporting on impact and optimizing growth.

Qualifications

• Minimum 5 years owning B2B lifecycle, email or CRM marketing.
• Experience measuring lifecycle impact on revenue, retention and engagement.
• Hands-on Marketo experience building emails, nurture programs, and audiences.
• Working knowledge of design tools for email creative (Figma or similar).
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency with a track record of using AI tools to scale marketing programs.
• Experience partnering with sales and regional leaders to drive lifecycle programs.

Responsibilities

• Own the full prospect and merchant lifecycle across all segments and geographies.
• Build global strategies while tailoring regional programs for market needs.
• Collaborate with regional sales to translate insights into new journeys and improvements.
• Lead email go-to-market and thought leadership, partnering with Product Marketing and Content.
• Own the email test roadmap: hypotheses, A/B tests, multivariate tests, learnings sharing.
• Test and grow lifecycle channels beyond email and set up regular reporting with sales and regional teams.
• Drive lifecycle programs that impact pipeline, merchant transaction volume and retention.

Skills

B2B lifecycle

CRM marketing

AI in marketing

Cross-functional collaboration

Tools

Marketo

Figma

AI tooling

Job description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. You’ll also use AI to personalize at scale and to learn faster than any single campaign could teach us.

This is a global role focused on North America, the UK and APAC. You’ll build strategies globally but think regionally, so each market gets programs that reflect how its merchants buy, sell and grow. You might start your day in merchant insights and lost‑deal notes from Sales, looking for the moment new merchants stall during setup. By the afternoon, you’ve turned that insight into a personalized onboarding journey that gets them transacting faster. You’ll report to the Global B2B Commerce Growth Lead and work closely with Sales, Marketing & Revenue Operations, Account‑Based Marketing, Content, Partnerships, Product and Compliance.

You Will

You will develop a global lifecycle and email marketing strategy that:

• Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.
• Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.
• Gets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products.
• Helps established merchants grow at scale, increasing transaction volume and engagement with Block.
• Delivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value.
• Keeps merchants with us through churn prevention and winback programs.
• Sets lifecycle best practices so prospects and merchants are happy and succeed with Block.
• Uses AI to personalize content, sharpen segmentation, and speed up production and learning.

Day-to-day:

• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.
• Build global strategies but think regionally: get to know the needs of each market and adapt one global framework to fit them.
• Work with regional sales leaders to understand their needs, find gaps in the customer journey, and turn those insights into new journeys and improvements.
• Lead email for product go‑to‑market and thought leadership, partnering with Product Marketing, Content and regional teams.
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, and share what you learn across the team.
• Test and grow lifecycle channels and tactics beyond email.
• Set up regular reporting and feedback loops with sales and regional teams, showing how lifecycle programs affect pipeline, merchant transaction volume and retention.

You Have

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales‑led products serving businesses of all sizes.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
• Hands‑on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market‑based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location’s zone designation, please refer to thisresource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A:: $135,200 USD - $202,800 USD

Zone B: : $125,800 USD - $188,600 USD

Zone C:: $119,000 USD - $178,400 USD

Zone D:: $108,200 USD - $162,200 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self‑custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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