General Manager, Growth & Profit — Home Services

Service Experts Heating & AC-WV LLC; Roanoke (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay and Incentives

Relocation assistance

Paid Time Off and Holidays

Medical, Dental, Vision Insurance

401(k) with company matching

Life and disability insurance

Additional voluntary benefits

Experts University training

Career development opportunities

Job summary

Service Experts Heating & AC-WV LLC seeks a data-driven General Manager to lead sales across HVAC, plumbing and electrical services. You will drive revenue growth, set pricing, manage margins, and oversee full P&L while maintaining ethical standards and compliance.

You will coach and develop a high-performing team, partner with field operations and marketing to maximize ROI, and ensure accurate CRM and BI reporting to steer decisions.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, or related field; MBA strongly preferred.
• 7–10+ years of progressive sales leadership experience in HVAC, home services, or consumer-focused field services.
• Proven success managing sales operations with revenue, margins, and P&L accountability.
• Advanced financial acumen, with experience in sales forecasting, pricing strategies, cost modeling, and budget management.
• Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in regulated environments.
• Excellent leadership skills to inspire, develop, and retain talent in high-growth settings.
• Proficiency with CRM platforms (e.g., Service Titan) and BI dashboards.
• Strategic, analytical, and operational with strong executive communication skills.

Responsibilities

• Lead the development and execution of sales strategies that drive top-line growth and profitability.
• Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
• Set and manage performance targets, KPIs, to drive accountability and optimize sales productivity.
• Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.
• Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
• Foster a high-performance, ethical sales culture through coaching, development, and field support.
• Partner with field operations, finance, and marketing to ensure alignment on customer experience and ROI.
• Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making.
• Monitor and address sales-related compliance risks, ensuring adherence to policies and regulations.
• Manage investigation and resolution of ethical complaints, escalations, and conduct with HR/Legal/Compliance.
• Prepare and review compliance reports related to sales practices and implement corrective actions.
• Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Skills

Leadership

Revenue forecasting

Pricing strategy

P&L management

CRM proficiency

BI dashboards

Strategic planning

Executive communication

Education

Bachelor's degree in Business/Finance/Marketing

MBA preferred

Tools

Service Titan

BI tools

Job description

Service Experts Heating & AC-WV LLC seeks a data-driven General Manager to lead sales across HVAC, plumbing and electrical services. You will drive revenue growth, set pricing, manage margins, and oversee full P&L while maintaining ethical standards and compliance.

You will coach and develop a high-performing team, partner with field operations and marketing to maximize ROI, and ensure accurate CRM and BI reporting to steer decisions.