General Manager

Aqua-Tots Swim School; Omaha (NE); On-site; USD 65,000 - 90,000; Full time

Job summary

Aqua-Tots Swim School in Omaha, NE is seeking a General Manager to lead daily operations, staffing, and guest experience.

This full-time, on-site role focuses on enrollment growth, safety, quality service, budgeting, and local marketing partnerships to build membership and revenue while maintaining a welcoming family environment.

The GM will oversee training, performance, and reporting, ensuring smooth operation and a positive guest experience across all touchpoints.

Qualifications

• Proven leadership and team development abilities in a customer-facing setting.
• Experience scheduling staff and managing resources in a fast-paced environment.
• Strong customer service skills with clear written and verbal communication.
• Sales and local marketing experience to promote programs and memberships.
• Ability to plan, track budgets, and monitor facility standards.
• Experience in childcare, education, sports, or hospitality is a plus.

Responsibilities

• Oversee daily operations of the swim school on-site in Omaha, NE.
• Lead staff scheduling, training, coaching and performance reviews.
• Monitor enrollment, class capacity and facility cleanliness and safety.
• Support local marketing initiatives and community partnerships.
• Manage budgeting, reporting and guest feedback to drive growth.
• Uphold a welcoming, family-oriented environment for members.

Skills

Leadership

Staff supervision

Operations management

Customer service

Sales & marketing

Budgeting

Communication

Problem-solving

Education

High school diploma

Business or recreation management preferred

Job description

Company Description Aqua-Tots Swim School, founded in 1991 and headquartered in the Phoenix area, is the largest international provider of year-round, indoor swim instruction. With more than 185 locations across 14 countries, Aqua-Tots delivers a trusted program focused on water safety and swim skills for children of all abilities, from four months to 12 years old. The organization uses a proven curriculum to teach more than five million swim lessons each year, emphasizing consistency, quality, and a positive learning environment. Team members join a mission-driven company that helps families feel confident and safe around water while supporting children’s physical development and confidence.

Role Description The General Manager is a full-time, on-site position located in Omaha, NE, responsible for overseeing daily operations of the swim school. This role manages staff scheduling, training, and performance, ensuring that instructors and front desk team members deliver safe, high-quality service and an excellent guest experience. The General Manager monitors enrollment, class capacity, and facility cleanliness, and ensures adherence to safety, health, and operational standards. They support local marketing initiatives, community partnerships, and sales activities to grow membership and revenue. The General Manager also handles budgeting, reporting, and customer feedback, resolving concerns promptly and maintaining a welcoming, family-oriented environment.

Qualifications

• Leadership and team management skills, including experience supervising, coaching, and developing staff in a customer-facing environment.
• Operational management skills, such as scheduling, resource planning, basic budgeting, and maintaining facility standards.
• Customer service and communication skills, with the ability to build rapport with families, handle concerns, and communicate clearly in person and in writing.
• Sales and local marketing skills, including comfort with promoting programs, managing memberships, and supporting community outreach activities.
• Organizational and problem-solving skills, with attention to detail and the ability to prioritize tasks in a fast-paced setting.
• Experience in childcare, education, sports, recreation, or hospitality environments is beneficial; prior swim school or aquatic facility experience is a plus.
• Ability to work on-site in Omaha, NE, including evenings and weekends as needed; capability to stand, walk, and move around the facility for extended periods.
• High school diploma or equivalent required; additional education in business, management, or recreation is preferred.