Gameday Sponsorship Activation Coordinator

LEARFIELD; Richmond (VA); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Flexible PTO

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking an organized and detail-oriented Partnership Solutions Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role handles day-to-day fulfillment across partner accounts, providing behind-the-scenes coordination to ensure seamless delivery for fans, sponsors, and the university community.

You’ll work with internal teams, university contacts, and brand partners to track assets, deliver campaign elements,

Qualifications

• Some experience in marketing, partnerships, events, or a related field (internships or early career experience welcome)
• Strong organizational skills with high attention to detail
• Clear and professional communication skills, both written and verbal
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Team-oriented mindset with a willingness to take initiative and support where needed
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
• Ability to work flexible hours, including evenings, weekends, and home games

Responsibilities

• Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms
• Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets
• Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of Learfield and the property
• Track inventory and maintain accurate records of all sponsorship elements and deliverables
• Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions
• Supervise gameday staff, as needed, to support on-site execution
• Provide proof-of-performance documentation for fulfilled partnership elements
• Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting
• Contribute to partner recap presentations and internal reporting
• Collaborate cross-functionally with departments (e.g., sales, digital, marketing) to ensure seamless execution

Skills

Organizational skills

Communication skills

Multitasking

Flexibility in working hours

Microsoft Office proficiency

Education

Bachelor’s degree in sports management, marketing, business, communications, or a related field

Tools

Word

PowerPoint

Excel

Job description

Learfield is seeking an organized and detail-oriented Partnership Solutions Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role handles day-to-day fulfillment across partner accounts, providing behind-the-scenes coordination to ensure seamless delivery for fans, sponsors, and the university community.

You’ll work with internal teams, university contacts, and brand partners to track assets, deliver campaign elements,