Gameday Partnerships Activation Coordinator

100 LEARFIELD; Knoxville (TN); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) + Match

Paid time off

Job summary

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team, supporting corporate sponsorship activations on campus. You’ll coordinate day-to-day fulfillment across partner accounts, working with university contacts and brand partners to track assets, deliver campaign elements, and support gameday operations.

This hands-on role suits someone who thrives in a fast-paced logistics environment and is eager to grow a career in sports sponsorship, collaborating with

Qualifications

• Some experience in marketing, partnerships, events, or related field.
• Strong organizational skills with high attention to detail.
• Clear and professional communication, written and verbal.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Responsibilities

• Support activation and fulfillment of corporate partnership agreements across platforms.
• Serve as liaison between property team, university staff, and brand partners.
• Build and maintain relationships with partners and internal stakeholders.
• Track inventory and maintain records of sponsorship elements and deliverables.
• Assist with gameday operations, including setup and hospitality.
• Supervise gameday staff to support on-site execution.
• Provide proof-of-performance documentation for fulfilled elements.
• Support budget tracking, invoicing, contracts, and expense reporting.
• Contribute to partner recap presentations and internal reporting.
• Collaborate cross-functionally with sales, digital, and marketing teams.

Skills

Organizational skills

Attention to detail

Communication skills

MS Office

Gameday ops

Multi-tasking

Education

Bachelor’s degree

Tools

MS Office

Job description

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team, supporting corporate sponsorship activations on campus. You’ll coordinate day-to-day fulfillment across partner accounts, working with university contacts and brand partners to track assets, deliver campaign elements, and support gameday operations.

This hands-on role suits someone who thrives in a fast-paced logistics environment and is eager to grow a career in sports sponsorship, collaborating with