Funnel & Onboarding Conversion Architect

Together Light, Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Together Light, Inc. is seeking a Marketing Specialist for New User Onboarding & Lifecycle to optimize the full onboarding journey across dating, visa, and travel verticals.

You will own the first touch to activation and help re-engage past users, while testing ad content for conversion. You will lead ongoing landing page tests, refine the initial UI/first minutes experience, and manage reactivation flows with a focus on revenue growth and profitability.

Qualifications

• Spot weak funnel parts and design tests to fix them.
• Familiar with CRM or split testing tools and setup tests end-to-end.
• Able to set up tests including copy, layout, and JavaScript tags.
• Diagnose where users drop off and why with funnel analytics.
• Ship 3–5 tests per week across different funnels.

Responsibilities

• Landing Page & UI Optimization: develop/test CTAs, run split tests, optimize remarketing pages.
• Onboarding Flow Optimization: own email, SMS, and push sequences for the first 7 days.
• Reboarding & Re-engagement: design flows to reactivate dormant users and campaigns.
• Analytics & Strategy: debug flows, track onboarding KPIs, test offers and CTAs.

Skills

Funnel analytics

AB testing

CRM familiarity

Test setup

Onboarding flows

Remarketing coordination

Data-driven decisions

Tools

Manychat

JavaScript tags

CRM tools

Job description

Together Light, Inc. is seeking a Marketing Specialist for New User Onboarding & Lifecycle to optimize the full onboarding journey across dating, visa, and travel verticals.

You will own the first touch to activation and help re-engage past users, while testing ad content for conversion. You will lead ongoing landing page tests, refine the initial UI/first minutes experience, and manage reactivation flows with a focus on revenue growth and profitability.