Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

Together Light Incorporated; United States; On-site; USD 75,000 - 110,000; Full time

Job summary

Together Light Incorporated is seeking a Marketing Specialist focused on New User Onboarding and Lifecycle optimization across its dating, visa, and travel business units. You will own the end-to-end onboarding experience, from first touch to activation, and may assist with re-engagement and ad-content testing for congruence and conversions.

Key areas include optimizing landing pages, initial onboarding flows, and reactivation campaigns.

Qualifications

• Experience optimizing onboarding flows across web and mobile.
• Ability to diagnose drop-off points and translate data into actionable tests.
• Strong familiarity with remarketing and lifecycle messaging.
• Proven track record running 3–5 tests per week across multiple funnels.
• Experience coordinating with ad platforms and external networks.

Responsibilities

• Landing Page & UI Optimization: test CTAs, copy, layout, and flows to maximize conversions.
• Onboarding Flow Optimization: own email, SMS, push, and in-app sequences for the first 7 days.
• Reboarding & Re-engagement: create campaigns to reactivate and re-engage dormant users.
• Analytics & Strategy: track onboarding KPIs, activation, and re-engagement; report findings and iterate.

Skills

Funnel analytics

AB testing

Onboarding optimization

Lifecycle marketing

Data-driven decisions

Tools

Manychat

WhatsApp

Email campaigns

JavaScript tags

Job description

• Can you spot the weak parts in a funnel and come up with tests to fix them?
• Can you use any CRM or split testing tool successfully by tinkering around for a few hours?
• Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did?
• Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner?
• Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows?
• Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks?
• Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources?

• Can you spot the weak parts in a funnel and come up with tests to fix them?
• Can you use any CRM or split testing tool successfully by tinkering around for a few hours?
• Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags?
• Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did?
• Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner?
• Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows?
• Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks?
• Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources?

Position Overview:

The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.'s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion.

Your main area:

• Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number.
• Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion.
• First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation.
• Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns.

Examples of Typical Responsibilities (in no particular order):

Landing Page & UI Optimization:

• Develop/test new Call-to-Action (CTA) on new user landing pages.
• Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off.
• Create and manage continual champion/challenger testing for remarketing landing pages to win back past users.

Onboarding Flow Optimization:

• Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life.
• Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces.
• Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period.

Reboarding & Re-engagement:

• Design and implement "reboarding" email and SMS flows for users who sign up but do not activate.
• Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement.

Analytics & Strategy:

• Debug all flows (links, grammar, load times) to ensure a seamless user experience.
• Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success.
• Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users.
• Propose, implement, and analyze results from continual A/B split testing on all funnels.