Lifecycle Marketing & Conversion Architect

Together Light; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Christian Filipina is seeking a CF User Customer Journey, Lead Nurture, and Conversion Manager to design and optimize customer journeys, engage leads, and drive purchases across onboarding to loyalty. You will focus on retention, conversion, and lifecycle performance, using automation and segmentation to deliver data-driven messages.

Collaborate across teams to track KPIs with our CRM, Google Analytics, and Sheets, and run A/B tests to continuously improve results.

Qualifications

• At least 3 years of experience managing the customer journey from post-signup through purchase, ideally in a product marketing role.
• Strong proficiency in Google Sheets for tracking data, analyzing metrics, and reporting results.
• Excellent verbal and written communication skills to effectively collaborate with partners and internal teams.
• Proven ability to map customer journeys and run cohesive campaigns across the user lifecycle.
• Strong focus on ensuring accuracy and success across lifecycle performance metrics.
• Proficiency in using marketing automation tools like Customer.io, Braze, HubSpot, Klaviyo, or custom CRMs.
• Data-driven mindset with ability to track performance, identify trends, and provide actionable insights for continuous improvement.

Responsibilities

• Map and maintain the customer journey across onboarding, engagement, and purchase.
• Segment the audience and create tailored messaging for each segment.
• Develop emails, SMS, push, in-app messaging, and pop-ups.
• Personalize marketing at scale based on behavior and demographics.
• Set up and optimize automated campaigns across lifecycle stages.
• Track KPIs and analyze data using CRM, Google Analytics, and Sheets.
• Coordinate cross-channel experiences across email, social, and in-app.
• Plan and execute A/B testing; document learnings and apply winners.

Skills

Lifecycle marketing

Google Sheets

Communication skills

Lifecycle mapping

Marketing automation

Data-driven

Attention to detail

Tools

Customer.io

Braze

HubSpot

Klaviyo

CRM systems

Job description

Christian Filipina is seeking a CF User Customer Journey, Lead Nurture, and Conversion Manager to design and optimize customer journeys, engage leads, and drive purchases across onboarding to loyalty. You will focus on retention, conversion, and lifecycle performance, using automation and segmentation to deliver data-driven messages.

Collaborate across teams to track KPIs with our CRM, Google Analytics, and Sheets, and run A/B tests to continuously improve results.