Landing Page and Onboarding Conversion Specialist – Application Link

Together Light, Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Together Light, Inc. is seeking a Marketing Specialist for New User Onboarding & Lifecycle to optimize the full onboarding journey across dating, visa, and travel verticals.

You will own the first touch to activation and help re-engage past users, while testing ad content for conversion. You will lead ongoing landing page tests, refine the initial UI/first minutes experience, and manage reactivation flows with a focus on revenue growth and profitability.

Qualifications

• Spot weak funnel parts and design tests to fix them.
• Familiar with CRM or split testing tools and setup tests end-to-end.
• Able to set up tests including copy, layout, and JavaScript tags.
• Diagnose where users drop off and why with funnel analytics.
• Ship 3–5 tests per week across different funnels.

Responsibilities

• Landing Page & UI Optimization: develop/test CTAs, run split tests, optimize remarketing pages.
• Onboarding Flow Optimization: own email, SMS, and push sequences for the first 7 days.
• Reboarding & Re-engagement: design flows to reactivate dormant users and campaigns.
• Analytics & Strategy: debug flows, track onboarding KPIs, test offers and CTAs.

Skills

Funnel analytics

AB testing

CRM familiarity

Test setup

Onboarding flows

Remarketing coordination

Data-driven decisions

Tools

Manychat

JavaScript tags

CRM tools

Job description

Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

1. Can you spot the weak parts in a funnel and come up with tests to fix them?

2. Can you use any CRM or split testing tool successfully by tinkering around for a few hours?

3. Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags?

4. Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did?

5. Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner?

6. Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows?

7. Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks?

8. Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources?

Position Overview:

The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.'s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion.

Your main area:

1. Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number.

2. Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion.

3. First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation.

4. Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns.

Examples of Typical Responsibilities (in no particular order):

Landing Page & UI Optimization:

1. Develop/test new Call-to-Action (CTA) on new user landing pages.

2. Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off.

3. Create and manage continual champion/challenger testing for remarketing landing pages to win back past users.

Onboarding Flow Optimization:

1. Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life.

2. Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces.

3. Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period.

Reboarding & Re-engagement:

1. Design and implement "reboarding" email and SMS flows for users who sign up but do not activate.

2. Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement.

Analytics & Strategy:

1. Debug all flows (links, grammar, load times) to ensure a seamless user experience.

2. Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success.

3. Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users.

4. Propose, implement, and analyze results from continual A/B split testing on all funnels.