Landing Page & Onboarding Conversion Strategist

Together Light Incorporated; United States; On-site; USD 75,000 - 110,000; Full time

Job summary

Together Light Incorporated is seeking a Marketing Specialist focused on New User Onboarding and Lifecycle optimization across its dating, visa, and travel business units. You will own the end-to-end onboarding experience, from first touch to activation, and may assist with re-engagement and ad-content testing for congruence and conversions.

Key areas include optimizing landing pages, initial onboarding flows, and reactivation campaigns.

Qualifications

• Experience optimizing onboarding flows across web and mobile.
• Ability to diagnose drop-off points and translate data into actionable tests.
• Strong familiarity with remarketing and lifecycle messaging.
• Proven track record running 3–5 tests per week across multiple funnels.
• Experience coordinating with ad platforms and external networks.

Responsibilities

• Landing Page & UI Optimization: test CTAs, copy, layout, and flows to maximize conversions.
• Onboarding Flow Optimization: own email, SMS, push, and in-app sequences for the first 7 days.
• Reboarding & Re-engagement: create campaigns to reactivate and re-engage dormant users.
• Analytics & Strategy: track onboarding KPIs, activation, and re-engagement; report findings and iterate.

Skills

Funnel analytics

AB testing

Onboarding optimization

Lifecycle marketing

Data-driven decisions

Tools

Manychat

WhatsApp

Email campaigns

JavaScript tags

Job description

Together Light Incorporated is seeking a Marketing Specialist focused on New User Onboarding and Lifecycle optimization across its dating, visa, and travel business units. You will own the end-to-end onboarding experience, from first touch to activation, and may assist with re-engagement and ad-content testing for congruence and conversions.

Key areas include optimizing landing pages, initial onboarding flows, and reactivation campaigns.