Lifecycle Marketing & Conversion Manager

Together Light Incorporated; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Together Light Incorporated seeks a CF User Customer Journey, Lead Nurture, and Conversion Manager to design and optimize customer journeys from onboarding to loyalty. You will own segmentation, lifecycle campaigns, and automated messaging across Email, SMS, Push, and In-App channels, using data to drive engagement, retention, and revenue growth for our dating platform.

Collaboration with product, analytics, and sales will drive tests, KPI reporting, and scalable personalization to convert leads

Qualifications

• 3+ years managing the customer journey from post-signup through purchase.
• Strong Google Sheets proficiency for data tracking and reporting.
• Excellent communication and cross-functional collaboration skills.
• Proven ability to map journeys and run cohesive lifecycle campaigns.
• Experience with marketing automation tools to run automated campaigns.
• Data-driven approach to optimize activation, engagement, retention and conversion.

Responsibilities

• Customer Journey Mapping
• Segmentation & Targeting: create tailored messaging strategies for each segment.
• Emails / SMS / Push notifications / In-App Messaging / Pop-up Marketing
• Personalisation at Scale
• Automation: set up and optimize automated campaigns
• Data Analysis & Reporting using CRM, Google Analytics, and Google Sheets
• Cross - Channel Integration across email, social, in-app
• Testing and Optimization with A/B testing and learnings across journeys

Skills

Customer journey

Lifecycle marketing

Segmentation

A/B testing

Data analysis

Marketing automation

Cross-channel

Google Sheets

Tools

Customer.io

Braze

HubSpot

Klaviyo

Job description

Together Light Incorporated seeks a CF User Customer Journey, Lead Nurture, and Conversion Manager to design and optimize customer journeys from onboarding to loyalty. You will own segmentation, lifecycle campaigns, and automated messaging across Email, SMS, Push, and In-App channels, using data to drive engagement, retention, and revenue growth for our dating platform.

Collaboration with product, analytics, and sales will drive tests, KPI reporting, and scalable personalization to convert leads