Frontline Workforce Communications Lead

Love's Travel Stops; Oklahoma City (OK); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition assistance

Paid Time Off

401(k) – 100% Match up to 5%

Medical/Dental/Vision Insurance after

Competitive Pay

Career Development

Job summary

Love's Travel Stops in Oklahoma City seeks a Workforce Communications Specialist to connect departments, streamline frontline workload messaging, and translate initiatives into actionable steps for field teams.

You will partner with HR and Internal Communications, publish updates via the workforce app, and build analytics dashboards to drive labor-efficient outcomes with a focus on clarity and mobile-first communication.

Qualifications

• Bachelor’s degree in Communications, HR, Business, or Project Management preferred.
• 2–3 years of experience in workforce communications, operations, or project coordination.
• Strong writing, clarity and mobile-first communication.
• Experience with workforce platforms or task tools (e.g., UKG Pro, WorkJam).
• Familiarity with labor modeling and workforce analytics.
• Proficiency in Power BI to analyze communication impact.

Responsibilities

• Support frontline teams by delivering clear workload tasks via the workforce app.
• Draft mobile-friendly tasks and updates for frontline members.
• Capture tasks in a centralized portal; assess impact on labor efficiency.
• Collaborate with departments to execute workforce initiatives.
• Track progress and adjust messaging based on data.
• Translate initiatives into step-by-step field instructions.
• Align messaging with seasonal priorities and timelines.
• Maintain consistent tone across platforms; work with Internal Communications.
• Use analytics to measure task engagement and outcomes.
• Develop Power BI dashboards to visualize labor data.
• Present insights to HR and Operations leaders.
• Troubleshoot communications issues; advocate for frontline needs.
• Ensure submissions support accurate labor forecasting.

Skills

Strong writing

Interpersonal skills

Power BI proficiency

Workforce platforms experience

Labor analytics familiarity

Education

Bachelor’s degree in Communications, HR, Business, or Project Management

Tools

UKG Pro

WorkJam

Job description

Love's Travel Stops in Oklahoma City seeks a Workforce Communications Specialist to connect departments, streamline frontline workload messaging, and translate initiatives into actionable steps for field teams.

You will partner with HR and Internal Communications, publish updates via the workforce app, and build analytics dashboards to drive labor-efficient outcomes with a focus on clarity and mobile-first communication.