Manager of Marketing Strategy

Love's Travel Stops & Country Stores Inc.; Oklahoma City (OK); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Tuition assistance

Paid Time Off

401(k) match

Insurance available

Competitive pay

Job summary

Love's Travel Stops & Country Stores Inc. in Oklahoma City seeks a Manager of Marketing Strategy to lead insight-driven, go-to-market programs aligned to Love’s priorities. You will guide strategic direction for the retail business and mentor Marketing Strategists toward clear, actionable plans.

The role requires shaping audience insights, defining success metrics, and coordinating cross-functional teams to deliver impact across Love’s brand and retail efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, Communications, or related field.
• 5-7+ years of experience in strategic marketing.
• Experience leading, mentoring, or guiding team members.
• Proven ability to influence outcomes across cross-functional teams.

Responsibilities

• Guide development of go-to-market strategies for Love's retail lines of business.
• Partner with Marketing Strategists to shape strategies and define audience, messaging, and success metrics.
• Support enterprise initiatives with senior leadership involvement.
• Translate business objectives and customer insights into strategic direction and priorities.
• Establish frameworks guiding campaigns, seasonal priorities, and integrated marketing plans.
• Lead, coach, and develop Marketing Strategists and manage day-to-day priorities.

Skills

Strategic thinking

Cross-functional influence

Storytelling

Leadership

Education

Bachelor's degree in Marketing or related field

Job description

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This is an onsite position located in OKC.

Benefits:

• *
• Fuel Your Growth with Love's - company funded tuition assistance
• * Paid Time Off * 401(k) – 100% Match up to 5% * Medical/Dental/Vision Insurance the first of the month after 30 days * Competitive Pay *

Welcome to Love's:

The Manager of Marketing Strategy provides strategic leadership and guides the development of insight-driven, go-to-market strategies that support Love’s business priorities and align with our broader brand and retail marketing strategies.

This role is accountable for strategic direction and prioritization across the retail business while leading and developing Marketing Strategists to deliver clear, actionable go-to-market direction for assigned areas of responsibility.

Job Functions:

• Guide the development of go-to-market strategies for Love's retail lines of business that align to brand strategy
• Partner with Marketing Strategists to shape and refine strategies for assigned retail lines of businesses, ensuring clarity of audience, messaging approach, campaign intent, and success measures
• Support advanced initiatives and contribute to select enterprise efforts alongside senior leadership
• Translate business objectives and customer insights into clear strategic direction and priorities to guide decision-making
• Establish strategic frameworks that guide campaigns, seasonal priorities, and integrated marketing plans
• Maintain awareness of customer behavior, market trends, and competitive activity to inform strategy and positioning
• Ensure strategies consistently reflect Love’s brand values and positioning frameworks
• Lead, coach, and develop Marketing Strategists through regular feedback, coaching and strategic guidance
• Guide day-to-day priorities and workload, ensuring focus on the highest-impact work
• Provide ongoing feedback to strengthen strategic thinking
• Foster a collaborative, insight-driven culture focused on learning and continuous improvement

Strategic Partnership & Alignment

• Serve as a strategic leader for cross-functional teams
• Influence alignment on objectives, scope, priorities, and success measures
• Support annual planning efforts in partnership with senior marketing leadership

Performance & Strategic Learning

• Define success measures and intended outcomes for key retail initiatives
• Partner with analytics team to understand performance and identify meaningful insights
• Lead performance and learning discussions that help teams understand what worked, what didn’t, and why
• Translated results into clear recommendations to inform future strategy, prioritization, and planning

Experience and Qualifications:

• Bachelor's degree in Marketing, Business, Advertising, Communications, Public Relations or equivalent preferred
• 5-7+ years of experience in strategic marketing
• Prior experience leading, mentoring, or guiding team members
• Proven ability to influence outcomes across cross-functional teams

Skills and Physical Demands:

• Proactive and curious, with the ability to navigate ambiguity, seek understanding, and influence decisions through strong thinking and relationships
• Excellent interpersonal, communication, and storytelling skills
• Strong organization, time management, and attention-to-detail

#LI-Onsite

Our Culture:

Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.

Love's is an Equal Opportunity Employer. Veterans encouraged to apply.