Workforce Communications Specialist

Love's Travel Stops; Oklahoma City (OK); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition assistance

Paid Time Off

401(k) – 100% Match up to 5%

Medical/Dental/Vision Insurance after

Competitive Pay

Career Development

Job summary

Love's Travel Stops in Oklahoma City seeks a Workforce Communications Specialist to connect departments, streamline frontline workload messaging, and translate initiatives into actionable steps for field teams.

You will partner with HR and Internal Communications, publish updates via the workforce app, and build analytics dashboards to drive labor-efficient outcomes with a focus on clarity and mobile-first communication.

Qualifications

• Bachelor’s degree in Communications, HR, Business, or Project Management preferred.
• 2–3 years of experience in workforce communications, operations, or project coordination.
• Strong writing, clarity and mobile-first communication.
• Experience with workforce platforms or task tools (e.g., UKG Pro, WorkJam).
• Familiarity with labor modeling and workforce analytics.
• Proficiency in Power BI to analyze communication impact.

Responsibilities

• Support frontline teams by delivering clear workload tasks via the workforce app.
• Draft mobile-friendly tasks and updates for frontline members.
• Capture tasks in a centralized portal; assess impact on labor efficiency.
• Collaborate with departments to execute workforce initiatives.
• Track progress and adjust messaging based on data.
• Translate initiatives into step-by-step field instructions.
• Align messaging with seasonal priorities and timelines.
• Maintain consistent tone across platforms; work with Internal Communications.
• Use analytics to measure task engagement and outcomes.
• Develop Power BI dashboards to visualize labor data.
• Present insights to HR and Operations leaders.
• Troubleshoot communications issues; advocate for frontline needs.
• Ensure submissions support accurate labor forecasting.

Skills

Strong writing

Interpersonal skills

Power BI proficiency

Workforce platforms experience

Labor analytics familiarity

Education

Bachelor’s degree in Communications, HR, Business, or Project Management

Tools

UKG Pro

WorkJam

Job description

Benefits

• Fuel Your Growth with Love's - company funded tuition assistance
• Paid Time Off
• 401(k) – 100% Match up to 5%
• Medical/Dental/Vision Insurance after 30 days
• Competitive Pay
• Career Development

Welcome to Love's:

At Love’s Travel Stops & Country Stores, we know that clear, timely communication is essential to support our frontline teams and deliver exceptional guest service.

Based in Oklahoma City and reporting into Human Resources, the Workforce Communications Specialist plays a key role in how workload and initiatives are planned, implemented and communicated to frontline team members through our centralized workforce platform. You’ll serve as a connector between departments—simplifying communication, coordinating timelines, and helping frontline teams stay informed and empowered.

Job Functions

• Supporting internal frontline teams and simplifying their day-to-day experience by communicating workload tasks in a clear and concise wa
• Draft and publish mobile-friendly tasks and updates for frontline team members using Love’s workforce app
• Capture all “tasks” submitted into a centralized portal, write the communication for the tasks, and analyze how the tasks may impact labor efficiency and promote efficiency
• Partner with departments to help take workforce initiatives from planning through execution to ensure frontline teams receive clear, timely, and actionable steps via the communication channel
• Track initiative progress and outcomes, providing feedback and recommendations and pivoting how and when communication is delivered based on findings
• Translate operational and HR initiatives into step-by-step instructions tailored for field execution
• Align messaging with company-wide initiatives, seasonal priorities, and operational timelines
• Maintain consistency in tone, formatting, and structure across all workforce communications
• Collaborate closely with the Internal Communications Team to ensure messaging is aligned across platforms and channels
• Use workforce platform analytics, task completion rates, and feedback loops to assess communication effectiveness
• Build and maintain Power BI dashboards to visualize task engagement, completion trends, and operational impact
• Partner with Workforce Planning and HR Analytics to interpret data and recommend improvements
• Present insights to HR and Operations leaders to guide messaging strategy and workload planning
• Troubleshoot communication issues and ensure timely resolution
• Advocate for the needs of frontline members by simplifying workload and improving clarity
• Collaborate with Workforce Analysts to evaluate the labor impact of the proposed workload tasks submitted in the porta
• Track and document workload submissions to support accurate labor forecasting
• Ensure labor-impacting tasks are routed for modeling and staffing adjustments

Qualifications

• Bachelor’s degree in Communications, Human Resources, Business, or Project Management preferred
• Field operations experience preferred and helpful to understand context of what is being communicated
• 2–3 years of experience in workforce communications, operations, or project coordination preferred
• Strong writing skills with a focus on clarity, brevity, and mobile-first communication
• Experience with workforce platforms or task management tools (e.g., UKG Pro, WorkJam)
• Familiarity with labor modeling and workforce analytics
• Proficiency in Power BI or similar data visualization tools to analyze communication effectiveness and operational impact
• Excellent interpersonal skills and a customer-first mindset

What Success Looks Like At Love’s

• Workforce initiatives are delivered on time and aligned across departments
• Messaging is consistent across platforms and coordinated with the Workforce Communications Specialist
• Labor-impacting workload is accurately reflected in workforce planning models

  Why You’ll Love This Role at Love’s

  • You’ll be the voice behind how our teams stay informed and connected
  • You’ll use creativity and data to make work more engaging, efficient, and fun
  • You’ll bring frontline experience to a role that supports the full scope of Love’s operations
  • You’ll work closely with HR, Internal Communications, and IT, gaining insight into company-wide initiatives while maintaining confidentiality and trust
  • You’ll be part of a collaborative, onsite team in Oklahoma City that values innovation, clarity, and culture

  Our Culture

  Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.

  Equal Opportunity

  Love's is an Equal Opportunity Employer. Veterans encouraged to apply.