Franchise Marketing Operations Lead

Authority Brands; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salaries

Full benefits package (PTO, holidays,

401(k) and more

Job summary

Authority Brands Inc. is seeking a Marketing Operations Manager to support franchisees and optimize digital marketing systems. You will manage onboarding/offboarding, location data, and call-tracking administration to enable timely, accurate campaigns across multiple platforms.

Collaborating with Field Marketing and cross-functional partners, you will drive workflow efficiency, data accuracy, and scalable processes that empower franchisees to launch local campaigns quickly and with high impact.

Qualifications

• 5–7 years in marketing operations, franchise support, or digital system administration.
• Experience with marketing operation tools, call tracking software, and FranConnect.
• Understanding of franchise models and multi-location digital marketing preferred.

Responsibilities

• Own onboarding and offboarding workflows for franchisees, coordinating with field marketing.
• Stand up, update, or remove franchise location profiles on brand sites and digital platforms.
• Administer call tracking platforms (Callcap, Marchex, CTNs) and troubleshoot issues.
• Serve as internal FranConnect SME, guiding workflows and admin tasks.
• Oversee QR code creation, CTN routing requests, and standardized asset setups.
• Audit processes to streamline workflows and improve efficiency.

Skills

Marketing operations

Process optimization

System administration

Franchise support

Tools

Callcap

Marchex

FranConnect

Job description

Authority Brands Inc. is seeking a Marketing Operations Manager to support franchisees and optimize digital marketing systems. You will manage onboarding/offboarding, location data, and call-tracking administration to enable timely, accurate campaigns across multiple platforms.

Collaborating with Field Marketing and cross-functional partners, you will drive workflow efficiency, data accuracy, and scalable processes that empower franchisees to launch local campaigns quickly and with high impact.