Franchise Growth Field Marketing Manager

Authority Brands; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

Authority Brands in Atlanta is seeking a Field Marketing Manager to drive local strategies for franchise locations and partner with franchisees to boost visibility, engagement, and profitability.

You will lead business planning, monitor campaign performance, manage promotions, integrate national campaigns locally, deploy marketing tools, and provide coaching to franchise teams through workshops and webinars.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or equivalent experience.
• 5+ years of marketing experience, including 2+ years in field marketing or a similar role.
• Proven track record of executing successful local marketing initiatives.
• Strong project management skills to handle multiple campaigns.
• Excellent interpersonal and communication skills.
• Proficiency with CRM, email marketing, and analytics tools.

Responsibilities

• Business Planning: Develop tailored local marketing plans for franchise locations, aligned with objectives and local market conditions.
• Performance Optimization: Monitor marketing performance and assist underperforming locations with actionable insights to improve campaigns.
• Promotions and Pilot Management: Oversee local promotions and pilots, track results, and refine strategies; scale success.
• National Campaign Integration: Ensure local execution aligns with national campaigns; liaison between franchisees and corporate marketing.
• Tools and Resource Deployment: Provide access to marketing tools and train franchisees to use them effectively.
• Training and Guidance: Offer coaching and workshops on social media, promotions, and customer engagement.

Skills

Project management

Communication

Interpersonal skills

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Email marketing tools

Analytics platforms

Job description

Authority Brands in Atlanta is seeking a Field Marketing Manager to drive local strategies for franchise locations and partner with franchisees to boost visibility, engagement, and profitability.

You will lead business planning, monitor campaign performance, manage promotions, integrate national campaigns locally, deploy marketing tools, and provide coaching to franchise teams through workshops and webinars.