Franchise Marketing Operations Leader for Local Campaigns

Lawn Squad; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Lawn Squad is seeking a Marketing Operations Manager to support franchisees and optimize core marketing systems. You will oversee onboarding/offboarding lifecycles, digital location data, and call-tracking administration, acting as the FranConnect SME to cross-functional teams.

You will drive process improvements, stand up franchise locations across brand platforms, and ensure rapid, accurate execution of local marketing campaigns for multi-location franchisees.

Qualifications

• 5-7 years of experience in marketing operations, franchise support, or digital system administration with a focus on process optimization and system management.
• Hands-on experience with marketing operation tools, call tracking software (Callcap, Marchex), CRM/franchise management systems (FranConnect), and digital asset generation.

Responsibilities

• Franchisee Lifecycle Management: Own and execute onboarding and offboarding workflows for new and terminating franchisees; collaborate with field marketing to align workflows and launch marketing initiatives.
• Website & Digital Location Management: Stand up, update, or take down franchise location profiles on brand websites and digital platforms.
• Call Tracking System Administration: Serve as primary administrator for call tracking platforms, managing intake requests, monitoring performance, and troubleshooting issues with prompt turnaround.
• System Subject Matter Expertise: Act as internal SME for FranConnect, providing platform guidance, workflow support, and system administration.
• Operational Process & Resource Execution: Oversee recurring deliverables like custom QR code creation, CTN routing requests, and standardized marketing asset setups.
• Process Improvement & Workflow Optimization: Audit existing administrative processes to identify bottlenecks and streamline cross-functional workflows.

Skills

Franchise ops

Marketing ops

Process optimization

System administration

Tools

Callcap

Marchex

FranConnect

CRM systems

Job description

Lawn Squad is seeking a Marketing Operations Manager to support franchisees and optimize core marketing systems. You will oversee onboarding/offboarding lifecycles, digital location data, and call-tracking administration, acting as the FranConnect SME to cross-functional teams.

You will drive process improvements, stand up franchise locations across brand platforms, and ensure rapid, accurate execution of local marketing campaigns for multi-location franchisees.