Franchise Local Marketing Lead for Growth

Head to Toe Brands; Southlake (TX); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Job summary

Head to Toe Brands is seeking a Marketing Manager to lead local marketing strategy across our franchise brands. You will partner with franchise owners to develop actionable plans that drive lead generation, customer acquisition, sales, and membership growth.

The ideal candidate has 3–5 years of marketing experience, a bachelor’s in Marketing or related field, and a hands-on, AI-enabled approach to optimizing campaigns across digital and local channels.

Qualifications

• 3–5 years of experience in marketing, with local/franchise marketing experience preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Proven ability to develop marketing strategies and translate them into actionable plans.
• Experience advising, coaching, or partnering with business owners or franchise teams.

Responsibilities

• Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations.
• Coach franchisees and provide recommendations based on location goals, challenges, and performance.
• Develop actionable local marketing plans to support lead generation, sales, and retention.
• Provide elevated marketing support for priority locations and create improvement plans.
• Lead onboarding for new franchise locations with pre-opening and opening marketing plans.
• Evaluate results from local marketing tests and scale successful tactics.
• Develop scalable local marketing programs, playbooks, and resources for franchisees.

Skills

Local marketing

Franchise marketing

Field marketing

Multi-location marketing

AI tools

Education

Bachelor's degree in Marketing

Tools

AI tools

Digital ads

Job description

Head to Toe Brands is seeking a Marketing Manager to lead local marketing strategy across our franchise brands. You will partner with franchise owners to develop actionable plans that drive lead generation, customer acquisition, sales, and membership growth.

The ideal candidate has 3–5 years of marketing experience, a bachelor’s in Marketing or related field, and a hands-on, AI-enabled approach to optimizing campaigns across digital and local channels.