Marketing Operations Manager

Lawn Squad; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Lawn Squad is seeking a Marketing Operations Manager to support franchisees and optimize core marketing systems. You will oversee onboarding/offboarding lifecycles, digital location data, and call-tracking administration, acting as the FranConnect SME to cross-functional teams.

You will drive process improvements, stand up franchise locations across brand platforms, and ensure rapid, accurate execution of local marketing campaigns for multi-location franchisees.

Qualifications

• 5-7 years of experience in marketing operations, franchise support, or digital system administration with a focus on process optimization and system management.
• Hands-on experience with marketing operation tools, call tracking software (Callcap, Marchex), CRM/franchise management systems (FranConnect), and digital asset generation.

Responsibilities

• Franchisee Lifecycle Management: Own and execute onboarding and offboarding workflows for new and terminating franchisees; collaborate with field marketing to align workflows and launch marketing initiatives.
• Website & Digital Location Management: Stand up, update, or take down franchise location profiles on brand websites and digital platforms.
• Call Tracking System Administration: Serve as primary administrator for call tracking platforms, managing intake requests, monitoring performance, and troubleshooting issues with prompt turnaround.
• System Subject Matter Expertise: Act as internal SME for FranConnect, providing platform guidance, workflow support, and system administration.
• Operational Process & Resource Execution: Oversee recurring deliverables like custom QR code creation, CTN routing requests, and standardized marketing asset setups.
• Process Improvement & Workflow Optimization: Audit existing administrative processes to identify bottlenecks and streamline cross-functional workflows.

Skills

Franchise ops

Marketing ops

Process optimization

System administration

Tools

Callcap

Marchex

FranConnect

CRM systems

Job description

The Marketing Operations Manager plays a critical role within the digital Center of Excellence team, supporting franchisees and driving efficiency across core marketing systems, platforms, and workflows. Serving as the primary point of contact for technical marketing tools, this position is responsible for managing the end-to-end franchisee onboarding and offboarding lifecycles, maintaining digital location data, and administering call tracking systems. By collaborating closely with cross-functional partners like the Field Marketing team and optimizing workflow processes, the Marketing Operations Manager enables franchisees to launch high-impact local marketing campaigns quickly, accurately, and seamlessly.

Responsibilities

• Franchisee Lifecycle Management: Own and execute the onboarding and offboarding workflows for new and terminating franchisees; collaborate closely with the field marketing team to align workflows and ensure new owners can launch marketing initiatives immediately upon launch.
• Website & Digital Location Management: Timely and accurately stand up, update, or take down franchise location profiles and information on brand websites and digital platforms.
• Call Tracking System Administration: Serve as primary administrator for call tracking platforms (Callcap, Marchex, and Call Tracking Numbers/CTNs), managing intake requests, monitoring performance, and troubleshooting line or attribution issues with prompt turnaround times.
• System Subject Matter Expertise: Act as the internal subject matter expert for FranConnect, providing platform guidance, workflow support, and system administration to cross-functional stakeholders.
• Operational Process & Resource Execution: Oversee recurring operational deliverables, including custom QR code creation, CTN routing requests, and standardized marketing asset setups, ensuring consistency and accuracy.
• Process Improvement & Workflow Optimization: Continuously audit existing administrative processes to identify bottlenecks, streamline cross-functional workflows, and enhance overall operational speed and efficiency.

Success Measures (KPIs)

• Turnaround Efficiency: Meeting or exceeding target SLA turnaround times for Callcap, Marchex, CTN setup, and website location updates.
• Onboarding Speed & Campaign Readiness: Seamless execution of onboarding milestones in coordination with Sure Start, minimizing time-to-market for new franchisee marketing campaigns.
• System & Tracking Accuracy: High data accuracy across FranConnect records, digital location profiles, and call-tracking routing setups with minimal error rates or call drops.
• Process SLA Compliance: Measurable reduction in support ticket backlogs and operational resolution times across supported franchisee systems.

Experience & Qualifications

• 5-7 years experience in a marketing operations, franchise support, or digital system administration role with a focus on process optimization and system management.
• Hands-on experience with marketing operation tools, call tracking software (e.g., Callcap, Marchex), CRM/franchise management systems (e.g., FranConnect), and digital asset generation.
• Understanding of franchise models, home services, multi-location digital marketing, or local lead generation frameworks is strongly preferred.