Franchise Local Marketing Coach for Growth & Performance

Purpose Brands, LLC; Woodbury (MN); Hybrid; USD 87,000 - 97,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Hybrid work environment

Life insurance

Disability insurance

Unlimited PTO

Paid holidays

401(k) matching

Coaching & therapy sessions

Mental health benefits

Brand discounts

In-house workout facilities

Professional development

Team building

Job summary

Purpose Brands LLC is seeking a Local Marketing Manager to lead local marketing performance across our franchise network. You’ll coach studio owners on paid and organic marketing, diagnose drivers of client acquisition and retention, and implement levers to grow bookings and studio revenue.

You’ll partner with paid media, analytics, and operations teams, translate national programs locally, and support new studio openings and ongoing franchisee enablement.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 5+ years in digital, performance, or local marketing, with 2+ years in franchise/multi-unit environments.
• Working knowledge of paid search and paid social.
• Strong knowledge of local SEO, Google Business Profile, and reviews management.
• Track record in improving location-level business results.
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and Google Business Profile; certifications are a plus.
• Ability to travel up to 8–10x per year.

Responsibilities

• Coach franchisees on paid and organic marketing, local SEO/AEO, and reviews.
• Maintain a studio performance tiering model and support improvement.
• Diagnose root causes across paid media, local search, reviews, and in-studio conversion; define owners, timelines, targets.
• Partner with paid media, analytics, and field teams on targeted interventions and lift measurement.
• Identify best practices and turn into repeatable playbooks.
• Serve as SME on local digital marketing; translate national programs to local execution.
• Stay current on platform changes, AI tools, and pilot new approaches.
• Support new studio openings with local launch plans and 90-day tracking.
• Train franchisees on marketing tools via webinars/workshops; manage support tickets.

Skills

Analytical problem solver

Strong communicator

Strategic thinker

Highly organized

Entrepreneurial mindset

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Business Profile

Google Ads Certification

Meta Blueprint Certification

Job description

Purpose Brands LLC is seeking a Local Marketing Manager to lead local marketing performance across our franchise network. You’ll coach studio owners on paid and organic marketing, diagnose drivers of client acquisition and retention, and implement levers to grow bookings and studio revenue.

You’ll partner with paid media, analytics, and operations teams, translate national programs locally, and support new studio openings and ongoing franchisee enablement.