Franchise Brand Growth Manager (Local Markets)

HomeFront Brands; Huntersville (NC); Remote; USD 80,000 - 115,000; Full time

Job summary

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing initiatives and support franchise owners in growing their businesses. The role focuses on building local brand awareness, generating qualified leads, and coaching franchisees to improve marketing decisions.

The ideal candidate brings home services marketing experience and proven ability to collaborate with franchisees, vendors, and internal teams to align with brand standards and drive results.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
• 3-5 years of marketing experience, including home services experience and direct experience working with franchise owners in a multi-location organization.
• Experience developing local marketing and lead generation strategies and managing campaigns, budgets, and vendors.
• Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management.
• Familiarity with CRM systems, lead tracking, and sales conversion reporting is a plus.

Responsibilities

• Franchisee Support and Local Marketing: Serve as a primary marketing contact for franchise owners, building relationships and understanding goals, challenges, and market opportunities.
• Help franchisees develop and execute local marketing plans based on budgets and objectives, including grassroots efforts, community partnerships, and referrals.
• Educate franchisees on marketing programs, approved vendors, and best practices, while gathering feedback to improve resources and support.
• Support new locations with launch plans and marketing guidance.
• Partner with franchisees and operations to identify opportunities to improve lead handling, follow-up, and sales conversion.
• Share marketing updates, results, and recommendations through meetings, presentations, and other franchisee communications.

Skills

Franchise marketing

Local marketing

Lead generation

Digital marketing

Vendor management

Relationship building

Communication skills

Education

Bachelor's degree in marketing

Equivalent professional experience

Tools

CRM systems

Google Analytics

SEO tools

Paid search platforms

Job description

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing initiatives and support franchise owners in growing their businesses. The role focuses on building local brand awareness, generating qualified leads, and coaching franchisees to improve marketing decisions.

The ideal candidate brings home services marketing experience and proven ability to collaborate with franchisees, vendors, and internal teams to align with brand standards and drive results.