Founding Studio GM — Launch & Growth Leader (Unlimited PTO)

JETSET Pilates®; Ashburn (VA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Complimentary classes

Paid time off

Professional development

Performance bonuses

Health insurance

Job summary

JETSET Pilates is seeking a Founding General Manager to bring a new Ashburn studio to life and lead its early success. Partner with ownership to recruit and develop a team, create pre-opening momentum, and establish operational excellence for a strong launch and sustained growth.

Post-opening, lead day-to-day operations, drive memberships, develop staff, and maintain exceptional client experiences, while completing the Instructor Training Academy and teaching classes as needed.

Qualifications

• 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
• Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context
• Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
• Strong sales instincts with experience driving revenue targets and coaching others to do the same
• Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred
• Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred

Responsibilities

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.
• Lead onboarding and operational training initiatives.
• Foster a culture of accountability, collaboration, and hospitality.
• Conduct regular coaching conversations and performance check-ins.
• Partner with ownership on launch readiness.
• Establish operational processes and studio workflows.
• Build schedules, staffing plans, and operational standards.
• Ensure every aspect of opening day is executed successfully.
• Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch.
• Drive founding membership sales.
• Execute pre-sale and launch campaigns.
• Coach the team on consultative sales techniques.
• Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs.
• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.
• Support future studio openings as the brand grows.

Job description

JETSET Pilates is seeking a Founding General Manager to bring a new Ashburn studio to life and lead its early success. Partner with ownership to recruit and develop a team, create pre-opening momentum, and establish operational excellence for a strong launch and sustained growth.

Post-opening, lead day-to-day operations, drive memberships, develop staff, and maintain exceptional client experiences, while completing the Instructor Training Academy and teaching classes as needed.