Founding SDR: AI-Driven CRE Growth

Keyway; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Keyway in New York City is seeking a Founding Sales Development Representative to build our outbound engine from the ground up. You will research target accounts, personalize outreach, and initiate conversations with senior CRE leaders, shaping how Keyway builds pipeline and learns from the market.

You will partner with Sales and Marketing in a longer-cycle motion, owning messaging, tools, and experiments that make the motion work, with ownership over process and outcomes.

Qualifications

• 3+ years of outbound SDR/BDR experience in B2B SaaS or consultative sales.
• Ability to research accounts, personalize outreach, and engage senior decision-makers.
• Strong discovery, communication, and relationship-building skills.
• Builder mindset with comfort operating in ambiguity.
• Highly organized with CRM management and follow-up discipline.

Responsibilities

• Build targeted account plans: research CRE firms, map stakeholders, and prioritize accounts based on fit and timing.
• Create personalized outbound: craft thoughtful email, LinkedIn, phone outreach tailored to each prospect.
• Generate qualified pipeline: engage decision-makers, qualify opportunities, and book high-quality meetings.
• Lead discovery with curiosity: ask strong questions to understand workflow, priorities, and buying context.
• Own the follow-up: nurture prospects with relevant, consistent follow-up and clear next steps.
• Build the operating system: contribute to CRM hygiene, qualification criteria, outreach cadences, reporting, and handoffs.
• Experiment and improve: test messaging and channels, share market insights with Sales, Marketing, Product.
• Collaborate across teams: align campaigns and refine positioning with Sales and Marketing.

Skills

Outbound SDR

Account research

Personalized outreach

CRM management

Discovery skills

Stakeholder engagement

Tools

CRM software

Sales engagement tools

Job description

Keyway in New York City is seeking a Founding Sales Development Representative to build our outbound engine from the ground up. You will research target accounts, personalize outreach, and initiate conversations with senior CRE leaders, shaping how Keyway builds pipeline and learns from the market.

You will partner with Sales and Marketing in a longer-cycle motion, owning messaging, tools, and experiments that make the motion work, with ownership over process and outcomes.