Founding Marketing Lead: GTM for Enterprise Web Data

String; New York (NY); Sur place; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision insurance

Flexible PTO

Free office meals

NYC Midtown office

Unlimited AI tokens

Annual international offsite

Résumé du poste

String is seeking a marketing leader to own inbound sales for the Web Access API, crafting GTM plans and content that resonates with enterprise engineers. You’ll write articles, build demos, and drive engagement across communities while scaling paid campaigns and landing pages.

NYC base or relocation is expected, with equity and rapid growth potential. You will report to the leadership team, collaborate with the CTO and CEO, and help shape the product narrative as the company scales to larger

Qualifications

• Proof of content writing experience required.
• NYC home base or willingness to relocate to NYC.
• Some data or technical experience with Python/Go/TypeScript and APIs.
• 1+ years in GTM/marketing using AI, 2+ years in sales or marketing.
• Experience selling $10k-100k ARR deals.

Responsabilités

• Strategize prospect segmentation and content formats for enterprise buyers.
• Create content (videos, blogs, ads, tweets, demos, LinkedIn posts, etc.).
• Engage engineers on forums and communities to demonstrate value.
• Build personalized demos for targeted companies.
• Set up and manage community spaces (Slack/Discord) for users.
• Construct and run paid ads and optimize funnel landing pages.
• Produce short and long-form product videos for developers.

Connaissances

Content writing

GTM with AI

Sales/marketing exp

AI deals (10k-100k ARR)

Technical familiarity (APIs)

Outils

Python

Go

TypeScript

APIs

Description du poste

String is seeking a marketing leader to own inbound sales for the Web Access API, crafting GTM plans and content that resonates with enterprise engineers. You’ll write articles, build demos, and drive engagement across communities while scaling paid campaigns and landing pages.

NYC base or relocation is expected, with equity and rapid growth potential. You will report to the leadership team, collaborate with the CTO and CEO, and help shape the product narrative as the company scales to larger