Founding Marketing Lead — Build GTM & Growth

AUTOPILOT; Chicago (IL); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Base Salary + Annual bonus potential

Total compensation range: $100,000-$…

Equity

Employer-covered Health, Dental, and 


Vision Insurance

401(k)

Flexible PTO

Travel Reimbursement

Team & Culture Events

Job summary

Autopilot, an early-stage startup, seeks a marketing leader to own messaging, positioning, and go-to-market narratives across enterprise verticals, starting as a player-coach writing case studies and shaping strategy.

You will build a demand-gen engine with HubSpot, create a library of ROI documentation and deployment outcomes, and lead content, events, and brand initiatives as we scale.

Qualifications

• 5–10 years in content marketing, brand, events, or a marketing generalist role with a content focus.
• HubSpot proficiency with campaigns, lists, workflows, and reporting.
• Startup or early-stage company experience preferred.
• AI-native in daily work using tools like Claude or ChatGPT to move faster.

Responsibilities

• Own messaging, positioning, and value proposition across enterprise and channel, tailored by vertical and buyer.
• Develop case studies, ROI documentation, and deployment outcomes to close enterprise deals.
• Own the demand-gen roadmap including HubSpot, lifecycle campaigns, paid media, SEO, and reporting.
• Maintain brand consistency and editorial calendar across channels.
• Hire and develop the marketing org, starting with a demand-gen operator.

Skills

Organizational skills

Prioritization

Storytelling

Startup experience

GTM strategy

Tools

HubSpot

SEO

Content management

Job description

Autopilot, an early-stage startup, seeks a marketing leader to own messaging, positioning, and go-to-market narratives across enterprise verticals, starting as a player-coach writing case studies and shaping strategy.

You will build a demand-gen engine with HubSpot, create a library of ROI documentation and deployment outcomes, and lead content, events, and brand initiatives as we scale.