B2B SaaS Marketing Lead – GTM & Growth

Orion Placement; New York (NY); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Life insurance

Retirement plan

Vision insurance

Job summary

Confidential Employer in New York offers a remote-friendly marketing leadership role focused on B2B SaaS. You will spearhead GTM strategies, launch enterprise software, and shape brand messaging to engage senior decision-makers.

You will build demand generation programs, drive digital marketing, collaborate with sales and product, and lead a small team while remaining hands-on. 8+ years of experience in enterprise software marketing is expected, with competitive compensation and equity potential.

Qualifications

• 8+ years of B2B marketing experience, preferably in SaaS, enterprise software, or technology.
• Proven success generating measurable marketing-sourced pipeline and qualified sales opportunities.
• Hands-on experience leading B2B software product launches and go-to-market campaigns.
• Experience developing product positioning, messaging, and category differentiation.
• Strong understanding of demand generation, digital marketing, CRM, and marketing analytics.
• Comfortable working with executive leadership, sales teams, and external partners.
• Experience with AI, automation, data platforms, or enterprise services is a plus.
• Familiarity with GCC, GBS, or Shared Services markets is a plus.

Responsibilities

• Lead go-to-market strategies and product launches for innovative enterprise software solutions.
• Develop brand positioning, messaging, and content that resonates with enterprise decision-makers.
• Create and execute B2B demand generation campaigns that deliver qualified leads and measurable sales pipeline.
• Drive digital marketing initiatives, including SEO, email campaigns, website optimization, and account-based marketing.
• Partner with sales and product teams to turn market insights into powerful campaigns and revenue opportunities.
• Build thought leadership through research-driven content, industry events, and strategic partnerships.
• Track marketing performance, optimize conversion rates, and demonstrate campaign ROI.
• Guide a small team and external marketing partners while remaining hands-on with execution.

Skills

B2B marketing

SaaS marketing

Go-to-market launches

Demand generation

Digital marketing

CRM & analytics

Executive collaboration

Team leadership

Job description

Confidential Employer in New York offers a remote-friendly marketing leadership role focused on B2B SaaS. You will spearhead GTM strategies, launch enterprise software, and shape brand messaging to engage senior decision-makers.

You will build demand generation programs, drive digital marketing, collaborate with sales and product, and lead a small team while remaining hands-on. 8+ years of experience in enterprise software marketing is expected, with competitive compensation and equity potential.