Founding GTM Leader — Own the Revenue Engine

Rulebase (YC F24); New York (NY); On-site; USD 120,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Equity: 0.5%–1.0%

Job summary

Rulebase (YC F24) in New York seeks a first dedicated GTM salesperson to own the pipeline and closing strategy. You will run outbound to COOs and onboarding leads, manage the full sales cycle from discovery to close, and sharpen the playbook with every deal. You report to the CEO and operate from New York.

You will drive revenue with a repeatable motion, optimize messaging and pricing, and balance equity upside with a big impact on growth in a fast-moving, regulated SaaS environment.

Qualifications

• 3+ years selling B2B SaaS to fintech, banking, or financial operations buyers.
• Closed mid-market deals ($50K+ ACV) with multi-stakeholder buying committees.
• Run a defined sales motion at an early-stage company and improved it, or been employee one through ten on a sales team.
• Written your own outbound. Run your own process. You don't need an SDR to feed you.
• Comfortable selling ROI two ways: revenue lift and cost reduction (QA).
• Nice to have: you've sold into Fintechs, banking ops, or Customer service teams.

Responsibilities

• Pipeline: Build outbound to COOs, Chief Customer Officers, and onboarding leads.
• Full sales cycle: Source, run discovery, demo, negotiate, close. Deal sizes range from $50K to $120K+ ACV across payment processors, benefits administrators, retirement platforms, neobanks, and cross-border fintechs.
• The wedge decision: Some accounts land on QA and expand into activation agents; some land on activation and expand into QA.
• The playbook: Run our existing motion: sequences, qualification, objection handling, pricing; report what breaks and fix it.
• Positioning feedback: Talk to more buyers than anyone and bring signal back into messaging, packaging, and pricing.

Skills

B2B SaaS sales

Fintech/banking buyers

Mid-market deals

Outbound selling

Job description

Rulebase (YC F24) in New York seeks a first dedicated GTM salesperson to own the pipeline and closing strategy. You will run outbound to COOs and onboarding leads, manage the full sales cycle from discovery to close, and sharpen the playbook with every deal. You report to the CEO and operate from New York.

You will drive revenue with a repeatable motion, optimize messaging and pricing, and balance equity upside with a big impact on growth in a fast-moving, regulated SaaS environment.