Founding GTM Lead: AI-Powered Growth for GovTech

Unusual Ventures; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Base Salary

Equity

Benefits

Hybrid work

Job summary

GovSignals is seeking a Founding GTM Lead to build our growth function. You’ll partner with the founding team across product, sales, deployment, and platform, and own the AI-native GTM engine that scales our reach—from messaging to campaigns and the backbone that powers them.

This is an AI-native marketer role: you’ll wire LLM-driven workflows and automation tools to run what a five‑person team would. If you prefer building systems over hiring agencies and love turning hard problems into

Qualifications

• 3+ years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats.
• Must have experience working directly with federal agencies, government contractors, or organizations supporting the federal government.
• AI-native workflow builder. AI tooling is your daily workbench. You’ve shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don’t write production code.
• System builder. You’ve designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built.
• Sharp translator. You’ve turned technical product details into customer-facing narratives that converted.
• Range. You’re equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.

Responsibilities

• Build the AI-powered GTM engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs — doing the work a much larger team would do manually.
• Run growth experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn’t work.
• Translate technical AI into compelling narratives. Decks, demos, one-pagers, case studies, and landing pages — written in plain English about hard problems.
• Design and execute campaigns end-to-end. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.
• Own the numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data, not vibes.
• Partner across the company. Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we’re actually shipping.

Skills

GTM Strategy

AI tooling

Gov't experience

Systems building

Data-driven marketing

API integration

Tools

Clay

n8n

Zapier

Make

Apollo

Instantly

Smartlead

Lindy

Gumloop

Custom GPTs

LLM APIs

Job description

GovSignals is seeking a Founding GTM Lead to build our growth function. You’ll partner with the founding team across product, sales, deployment, and platform, and own the AI-native GTM engine that scales our reach—from messaging to campaigns and the backbone that powers them.

This is an AI-native marketer role: you’ll wire LLM-driven workflows and automation tools to run what a five‑person team would. If you prefer building systems over hiring agencies and love turning hard problems into