Founding GTM Strategy Lead

Roko Labs; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Equity participation

Ownership and autonomy

Job summary

Roko Labs in New York seeks a Founding GTM Strategy Lead to shape how we position and grow our AI, software engineering, and digital transformation offerings. You will work directly with leadership and engineers to translate complex technology into compelling market stories and growth opportunities.

You will craft positioning, messaging, and go-to-market plans, build demand gen initiatives, and develop thought leadership content. This is a founder-level role with high autonomy.

Qualifications

• 1-5 years in Product Marketing, GTM Strategy, Growth Marketing, or related fields.
• Excellent writing and storytelling skills.
• Ability to translate technical products into business value.
• Curiosity about AI, software, and emerging trends.
• Entrepreneurial bias toward action and experimentation.
• Experience using AI tools such as ChatGPT, Claude, Cursor.

Responsibilities

• Develop positioning, messaging, and go-to-market strategies that clearly communicate value.
• Partner with engineers and leadership to translate capabilities into business outcomes.
• Create thought leadership, case studies, presentations, and sales materials.
• Build and test growth initiatives, demand generation campaigns, and new customer acquisition strategies.
• Use AI tools to automate workflows, improve efficiency, and accelerate impact.
• Gather customer and market insights to strengthen messaging and identify opportunities.

Skills

GTM strategy

Product marketing

Technical communication

Content creation

Growth marketing

Tools

ChatGPT

Claude

Cursor

Job description

Build the Growth Engine Behind Emerging Technology

Roko Labs is looking for an entrepreneurial Founding GTM Strategy Lead to help define how we position, market, and grow our AI, software engineering, and digital transformation business.

This is not a traditional marketing role. You'll work directly with company leadership, engineers, and client-facing teams to transform complex technical solutions into compelling stories, market positioning, and growth opportunities.

If you're excited by technology, AI, product strategy, and building something from the ground up, this is an opportunity to own a function rather than a small piece of one.

What You'll Do

• Develop positioning, messaging, and go-to-market strategies that clearly communicate Roko Labs' value.
• Partner with engineers and leadership to translate technical capabilities into business outcomes for customers.
• Create thought leadership, case studies, presentations, sales materials, and market-facing content.
• Build and test growth initiatives, demand generation campaigns, and new customer acquisition strategies.
• Use AI and emerging technologies to automate workflows, improve efficiency, and accelerate marketing impact.
• Gather customer and market insights to strengthen messaging and identify new opportunities.

What We're Looking For

• 1-5 years of experience in Product Marketing, GTM Strategy, Growth Marketing, Technology Consulting, SaaS, Startup Operations, or a related field.
• Exceptional writing, communication, and storytelling skills.
• Ability to understand technical products and communicate their value to business audiences.
• Strong curiosity around AI, software, technology, and emerging trends.
• Entrepreneurial mindset with a bias toward action and experimentation.
• Experience using AI tools such as ChatGPT, Claude, Cursor, or similar platforms.
• Evidence that you've built, launched, grown, or taken ownership of something meaningful.

Ideal Backgrounds

• Product Marketing
• Growth Marketing
• Technical Marketing
• Solutions Consulting
• Founder's Associate
• Startup Operations

Why Roko Labs?

• Build a marketing and growth function from the ground up.
• Work directly with company leadership and influence strategy.
• Gain exposure to AI, software engineering, product development, and emerging technologies.
• High autonomy, ownership, and visibility.
• Competitive compensation plus equity participation.

We're looking for a builder who can bridge technology and business, turning complex engineering work into compelling market opportunities while helping shape the next phase of growth at Roko Labs.

Additional Job Application Terms

This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.

We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.