Founding Head of GTM — Remote

Bolder Apps; United States; Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Founding equity

Remote-friendly (US)

Job summary

Bolder Apps is seeking a Head of GTM for an AI coworker startup. You will own the story, run early sales, and build the engine for the next hundred customers. This is a founding, hands-on role with remote-friendly work across the US.

You will define positioning, ICP, pricing, and a scalable GTM process while partnering with the founder and engineers. The role eventually leads a GTM team as the company grows.

Qualifications

• Must have shipped a B2B software product from zero to revenue.
• Experience selling to technical teams and designers.
• Founded startups or led GTM for early-stage companies is a plus.

Responsibilities

• Own positioning and messaging; define who the product is for and how we say it.
• Define ICP and validate it with real conversations and data.
• Run pricing and packaging experiments; learn what buyers pay for.
• Build outbound from scratch: lists, sequences, initial calls, founder handoff.
• Land first design partners and convert them into paying customers and references.
• Close the first real revenue yourself.
• Stand up a demand-gen and content engine; launches, writing, and demos.
• Collaborate with founder and engineers; feed customer input back into product.
• Set up a simple GTM stack and metrics to track success.
• Hire and lead the GTM team once motion is proven.

Skills

GTM strategy

Pricing strategy

Outbound sales

Content marketing

Positioning & messaging

Customer interviews

AI/tech products

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Bolder Apps is seeking a Head of GTM for an AI coworker startup. You will own the story, run early sales, and build the engine for the next hundred customers. This is a founding, hands-on role with remote-friendly work across the US.

You will define positioning, ICP, pricing, and a scalable GTM process while partnering with the founder and engineers. The role eventually leads a GTM team as the company grows.