Founding GTM Builder — AI-Powered Fintech BDR

Mural

New York (NY)

On-site

USD 65,000 - 100,000

Full time

8 days ago

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Job summary

Mural is building the financial rails for builders and platforms, and we’re hiring a Business Development Representative to own the top of the funnel. You’ll work with founders and AEs to identify ICPs, engage the right accounts, and convert signals into real relationships.

Our AI-powered GTM engine helps you target, then you’ll craft personalized outreach and drive qualified meetings. You’ll thrive in early-stage ambiguity with ownership and high impact, using tools like HubSpot, Clay, and

Qualifications

  • 2 to 4 years as a BDR/SDR in fintech or payments, with top-leaderboard performance.
  • Working fluency in how money moves: cross-border payments, FX, payouts, treasury, or stablecoins.
  • You are hungry and tenacious, follow up with something new every time, and keep good leads alive.

Responsibilities

  • Book meetings that matter and qualify inbound/outbound leads for ICP and AEs.
  • Know our ICP better than it knows itself across consumer fintechs and B2B platforms.
  • Use AI to research accounts, map warm paths, catch triggers, and draft first touches; then personalize and send.
  • Lead with warmth, write like a real person, and build relationships before chasing volume.
  • Run the daily loop: source, qualify, touch, log, book, hand off across channels and events.
  • Be the feedback loop for GTM: log touches, report responses, help refine messaging and playbooks.

Skills

BDR/SDR experience
Fintech/payments knowledge
Strong writing
AI tools usage
Persistence and tenacity

Tools

HubSpot
Clay
Claude
Prospecting tools

Job description

Mural is building the financial rails for builders and platforms, and we’re hiring a Business Development Representative to own the top of the funnel. You’ll work with founders and AEs to identify ICPs, engage the right accounts, and convert signals into real relationships.

Our AI-powered GTM engine helps you target, then you’ll craft personalized outreach and drive qualified meetings. You’ll thrive in early-stage ambiguity with ownership and high impact, using tools like HubSpot, Clay, and

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