Founding GTM

CTB1LLC, a boutique talent and placement company; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

CTB1LLC partners with an early-stage fintech hiring its first dedicated sales leader to take over founder-led sales and build a scalable GTM engine from the ground up. You’ll own the full sales cycle, from outbound through enterprise close, and build a pipeline using AI, automation, and modern GTM tools.

Develop the ICP, messaging, and playbooks, and, over time, build and lead the broader sales organization in a fast-paced startup environment that demands strategic thinking and resilience in

Qualifications

• Strong fintech/financial services experience preferred.
• Track record selling complex B2B fintech solutions.
• Experience with multi-stakeholder procurement and long enterprise cycles.
• Proven ability to generate pipeline and close deals.
• Autonomous startup operator able to build from zero.
• Experience with modern GTM, AI and sales automation tools.

Responsibilities

• Own the full sales cycle, from outbound through enterprise close.
• Build scalable pipeline using AI, automation, and GTM tools.
• Develop ICP, messaging, sales playbook, and processes.
• Ultimately build and lead the broader sales organization.

Skills

Fintech sales

Enterprise sales

Stakeholder management

Pipeline generation

Tools

AI tools

Sales automation tools

Job description

CTB1 is partnering with an early-stage fintech hiring its first dedicated sales leader to take over founder-led sales and build a scalable GTM engine from the ground up.

What You’ll Do

• Own the full sales cycle, from outbound through enterprise close.


• Build scalable pipeline using modern AI, automation, and GTM tools.


• Develop the ICP, messaging, sales playbook, and processes.


• Ultimately build and lead the broader sales organization.

What We’re Looking For

• Strong fintech / financial services industry experience highly preferred, with an understanding of how financial institutions buy and evaluate technology.


• Track record selling complex B2B/enterprise fintech or financial technology solutions.


• Experience navigating multiple stakeholders, procurement, security, legal, and longer enterprise sales cycles.


• Proven ability to both generate your own pipeline and close deals.


• Hands-on, highly autonomous startup operator comfortable building from zero.


• Experience with modern GTM, AI, and sales automation tools