Forklift & Material Handling Sales Pro | Salary + Commission

Coric Equipment; Commerce Charter Township (MI); On-site; USD 60,000 - 100,000; Full time

Job summary

Coric Equipment is seeking a Forklift/Material Handling Equipment Sales Representative to grow our forklift and related equipment sales across a diverse client base in the United States. The role emphasizes understanding customer needs and recommending the most suitable solutions to boost operational efficiency.

You will build and maintain relationships with new and existing customers, coordinate with service, parts, and finance teams, and drive growth toward sales targets while upholding our

Qualifications

• High school diploma or equivalent; bachelor's in business/marketing preferred but not required.
• Proven sales experience, preferably in industrial equipment or material handling.
• Strong forklift knowledge, specs, and applications.
• Valid driver's license and willingness to travel frequently.
• Excellent communication and negotiation skills.

Responsibilities

• Identify and engage prospective customers through cold calling, networking, and events.
• Assess client needs and recommend suitable forklifts and handling equipment.
• Deliver sales presentations and product demonstrations.
• Negotiate pricing, terms, and contracts to close deals.
• Coordinate delivery, installation, and after-sales support with service teams.
• Maintain CRM records of sales activities and pipeline status.
• Stay updated on industry trends and competitor products.
• Participate in ongoing product training.

Skills

Sales experience

Forklift knowledge

CRM proficiency

Travel willingness

Negotiation

Education

High school diploma or equivalent

Bachelor’s degree (preferred)

Tools

CRM software

Sales analytics tools

Job description

Coric Equipment is seeking a Forklift/Material Handling Equipment Sales Representative to grow our forklift and related equipment sales across a diverse client base in the United States. The role emphasizes understanding customer needs and recommending the most suitable solutions to boost operational efficiency.

You will build and maintain relationships with new and existing customers, coordinate with service, parts, and finance teams, and drive growth toward sales targets while upholding our