Forklift/Material Handling Equipment Sales Representative

Coric Equipment; Commerce Charter Township (MI); On-site; USD 60,000 - 100,000; Full time

Job summary

Coric Equipment is seeking a Forklift/Material Handling Equipment Sales Representative to grow our forklift and related equipment sales across a diverse client base in the United States. The role emphasizes understanding customer needs and recommending the most suitable solutions to boost operational efficiency.

You will build and maintain relationships with new and existing customers, coordinate with service, parts, and finance teams, and drive growth toward sales targets while upholding our

Qualifications

• High school diploma or equivalent; bachelor's in business/marketing preferred but not required.
• Proven sales experience, preferably in industrial equipment or material handling.
• Strong forklift knowledge, specs, and applications.
• Valid driver's license and willingness to travel frequently.
• Excellent communication and negotiation skills.

Responsibilities

• Identify and engage prospective customers through cold calling, networking, and events.
• Assess client needs and recommend suitable forklifts and handling equipment.
• Deliver sales presentations and product demonstrations.
• Negotiate pricing, terms, and contracts to close deals.
• Coordinate delivery, installation, and after-sales support with service teams.
• Maintain CRM records of sales activities and pipeline status.
• Stay updated on industry trends and competitor products.
• Participate in ongoing product training.

Skills

Sales experience

Forklift knowledge

CRM proficiency

Travel willingness

Negotiation

Education

High school diploma or equivalent

Bachelor’s degree (preferred)

Tools

CRM software

Sales analytics tools

Job description

About the Role

The Forklift/Material Handling Equipment Sales Representative plays a critical role in driving the growth and success of our material handling division by actively promoting and selling forklifts and related equipment to a diverse client base across the United States. This position requires a deep understanding of the products and the ability to assess customer needs to recommend the most suitable solutions that enhance operational efficiency. The representative will build and maintain strong relationships with new and existing customers, ensuring high levels of satisfaction and repeat business. They will collaborate closely with internal teams including service, parts, and finance to deliver comprehensive solutions and seamless customer experiences. Ultimately, this role is pivotal in expanding market share and achieving sales targets while upholding the company’s reputation for quality and reliability. Pay - Salary plus commission.

Minimum Qualifications

• High school diploma or equivalent; a bachelor’s degree in business, marketing, or a related field is preferred but not required.
• Proven experience in sales, preferably in industrial equipment, forklifts, or material handling sectors.
• Strong understanding of forklift types, specifications, and applications.
• Valid driver’s license and willingness to travel frequently within assigned territory.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications

• Experience with CRM software and sales analytics tools.
• Technical knowledge of forklift specifications, maintenance and safety standards.
• Established network within the warehousing, manufacturing, or logistics industries.
• Demonstrated ability to meet or exceed sales targets consistently.
• Additional certifications related to material handling equipment or sales.

Responsibilities

• Identify and engage prospective customers through cold calling, networking, and industry events to generate new sales opportunities.
• Conduct detailed needs assessments with clients to recommend appropriate forklifts and material handling equipment tailored to their operational requirements.
• Prepare and deliver compelling sales presentations and product demonstrations to showcase the features and benefits of our equipment.
• Negotiate pricing, terms, and contracts to close sales while ensuring profitability and customer satisfaction.
• Collaborate with service and parts departments to coordinate equipment delivery, installation, and after-sales support.
• Maintain accurate records of sales activities, customer interactions, and pipeline status using CRM software.
• Stay informed about industry trends, competitor products, and technological advancements to provide expert advice to customers.
• Participate in ongoing training to enhance product knowledge and sales techniques.

Skills

The required skills enable the sales representative to effectively communicate complex product information and tailor solutions to meet diverse customer needs, ensuring a consultative sales approach. Strong negotiation and interpersonal skills are essential for building trust and closing deals that benefit both the customer and the company. Proficiency with CRM software helps manage customer relationships and sales pipelines efficiently, allowing for strategic follow-ups and accurate forecasting. Preferred skills such as technical knowledge of equipment and industry-specific insights enhance the representative’s credibility and ability to provide value-added recommendations. Together, these skills support daily activities from prospecting and presenting to closing sales and coordinating post-sale support, driving overall business growth.